Acquisition Manager (Marketing). Hybrid. London. Competitive££ AKT (pronounced "act") is The Personal Performance Company with multi award-winning body care that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are "Born to Perform" — on the stage, at work, or in life. In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper's BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name. To this day, every new AKT product is put through its paces by London's hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT's products don't break character — ever. It's this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started. About The Role: Reporting directly to the Head of Acquisition and Retention, you will be a key player in the marketing team, responsible for the hands-on management and execution of our entire paid acquisition strategy. You will work closely with the Community Manager on influencer and affiliate activity, and collaborate with the Brand, Creative, and E-commerce Trading teams to ensure a cohesive customer journey from first click to conversion. This role will also involve managing relationships with our paid media agency partners and ad-tech providers. Requirements • Paid Media Management: Own the day-to-day execution and optimisation of all paid media channels including Paid Social, Paid Search, Display, and Retargeting to drive efficient customer acquisition • Budget & Performance Optimisation: Manage and track paid media spend against budget, continuously optimising campaigns to meet and exceed CPA/CAC and ROAS targets • Creative Strategy & Testing: Collaborate with the Creative and Brand teams to develop and test high-performing ad content (visual and copy) that reflects the brand Style Guide while maximising commercial return • Affiliate & Influencer Marketing: Work closely with the Influencer Manager to support the execution of affiliate and influencer campaigns, analysing performance and identifying opportunities for paid amplification • Creative Community Marketing: Work closely with the Creative Community Exec to support to identify and gifted seeding that may generate opportunities for paid amplification • Reporting & Analytics: Analyse campaign and channel performance data to produce regular, insightful reports for the Head of Acquisition and Retention, providing clear recommendations for optimisation and future strategy • Channel Expansion & Testing: Support the Head of Acquisition and Retention in testing and exploring new acquisition channels and opportunities, including offline media, to unlock incremental reach and performance About You: • Hands-on experience managing multi-channel paid media campaigns (search, social, display, affiliates) to drive performance in a D2C environment • Experience managing and tracking significant paid media budgets to deliver against performance targets (CPA, CAC, ROAS) • Proficiency with digital analytics platforms (e.g., Google Analytics, Shopify Analytics) and experience using data to drive campaign optimisations • A proactive and analytical problem-solver with a strong test-and-learn mindset • Strong communication skills with the ability to report on performance and present findings clearly to marketing leadership • Experience in a fast-paced D2C e-commerce environment • Experience in the beauty, skincare, or personal care sector • Understanding of attribution modelling and its role in optimising channel mix Benefits • This is a great opportunity to make a real impact and join the business in its next stage of growth having just launched in the US. • Agile Working Policy • Employee discounts on our products • Access to perks, deals and discounts via our HR platform • Funny, kind and inclusive work environment. We are banter, but we get sh • t done. • 28 days holiday plus bank holidays (25 + 3 days over Christmas) If you're a driven and hungry professional with a passion for beauty and sustainability, and you're ready to make a significant impact in a fast-growing start-up, we'd love to hear from you. Join us in redefining personal care while looking after our planet!