Job Overview Bioworld is seeking an experienced Amazon Ad Manager to lead, strategize, and optimize our pay-per-click advertising efforts across Amazon and other marketplaces. This role requires a data-driven professional with a strong background in e-commerce, digital advertising, and Amazon Seller Central. The ideal candidate is analytical, innovative, and eager to drive growth in Bioworld’s marketplace segment through cutting-edge marketing strategies. Key Responsibilities • Develop and execute high-level PPC strategies for Amazon and other marketplaces to maximize ROAS and revenue growth. • Manage, optimize, and scale ad campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. • Monitor campaign performance, budgets, and bids to ensure efficiency, profitability, and alignment with business goals. • Perform keyword research, competitive analysis, and bid adjustments to enhance campaign effectiveness. • Leverage data analytics and A/B testing to refine ad creatives, landing pages, and audience targeting. • Oversee the Amazon Brand Store and ensure optimal product visibility through advertising and content strategies. • Track and analyze key performance metrics, providing detailed reporting with actionable insights to management. • Stay ahead of emerging Amazon trends and algorithm changes, implementing best practices to maintain a competitive edge. • Collaborate with cross-functional teams to align advertising efforts with broader marketing and sales strategies. • Mentor and train junior team members, fostering a high-performance PPC marketing team. Qualifications & Skills • 3-5+ years of experience in Amazon PPC advertising and digital media management. • Proven expertise in Amazon Seller Central and Amazon Advertising (AMC, DSP, etc.). • Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies. • Experience managing large-scale advertising budgets with a focus on efficiency and profitability. • Proficiency in Excel, Google Analytics, and PPC analytics tools. • Knowledge of marketplace trends, consumer behavior, and Amazon ranking algorithms. • Strong communication, leadership, and project management skills. • Ability to work in a fast-paced, deadline-driven environment while managing multiple campaigns. • Experience in e-commerce and familiarity with lifestyle brands and pop culture trends is a plus. If you’re a results-driven professional looking for an exciting opportunity to scale a leading brand’s marketplace presence, we’d love to hear from you!