About Borboleta Beauty Borboleta Beauty is a leader in professional lash artistry, offering premium lash products, education, and retail lashcare. We proudly serve both professionals and consumers through our two brands: • Borboletapro.com – empowering lash professionals with world-class education, pro supplies, and exclusive partnerships. • Borboleta.com – delivering expert-developed lashcare for everyday lash lovers. We are the lash-obsessed. Our mission is to elevate the lash industry while inspiring confidence and connection. We're a passionate, tight-knit team that believes in beauty, artistry, and innovation. About the Role We’re seeking an Art Director to join our in-office marketing team in Salt Lake City. This role is responsible for leading the planning, creation, and execution of photo, video, and graphic content across digital channels - including social media, email, website, and paid media. You’ll play a key role in shaping how both Borboleta.com and BorboletaPro.com show up visually and connect with their audiences. This role is perfect for someone who thrives in a fast-paced, beauty-forward environment and is equally comfortable behind the camera, in front of Adobe Creative Cloud, and on set with a team. You’ll collaborate closely with our marketing, education, and product teams to bring brand stories to life through a mix of lifestyle, product, and technical content. Key Responsibilities • Own the full content creation pipeline—from concept to shoot to edit—for photo, video, and graphics • Manage Social Media Manager + small team of contract designers - mentoring and inspiring them to deliver great work • Build and maintain content calendars aligned with brand campaigns, launches, and seasonal moments • Collaborate with lash educators and product experts to produce technical content that supports education and product usage • Shoot and edit video for use across social media, email, and digital campaigns (including tutorials, BTS, reels, and branded storytelling) • Design on-brand graphics and assets for use across digital and print channels • Stay on top of trends and bring fresh creative ideas to the table • Organize shot lists, assist in finding models and lash artists, and assist with directing photoshoots for product launches and content shoots • Report on social media performance, key KPIs, and insights to optimize strategy Required Skills & Experience • 3-5+ years of experience as an Art Director or similar role • Strong skills in graphic design, video editing, and photography/videography • Strong visual storytelling abilities, paired with excellent verbal and written communication skills • Strong experience with managing shoots for campaigns and product launches • Proficiency in Adobe Creative Cloud, especially Photoshop, Illustrator, and Premiere Pro • Experience building out creative processes in project management tools like Asana or similar • Experience working with brand guidelines and maintaining visual consistency across all marketing channels • Ability to manage content calendars, juggle multiple projects, and work autonomously • Creative, resourceful, trend-savvy, and detail-oriented • Experience working with or creating content for a beauty or e-commerce brand Preferred Qualifications • Licensed lash artist or experience in the lash or beauty industry (preferred) • If not currently licensed, must be willing to complete lash certification (provided by Borboleta) and develop professional lash skills drive creation of technical lash artist content for BorboletaPro • Experience working with or creating content for a beauty or e-commerce brand • Strong understanding of the lash artist community and salon culture Why You'll Love Working at Borboleta • A supportive, lash-obsessed team. You’ll be surrounded by creative, passionate people who love what they do and collaborate to make each other better. • Creative freedom, every day. Bring your ideas to life with the space to experiment, innovate, and shape the creative vision of two fast-growing beauty brands. • Opportunities to grow. We invest in your development with training, mentorship, and real chances for career advancement. • Competitive compensation + benefits. Health, vision, and dental insurance, 401(k) with company match, paid holidays, and generous PTO so you feel supported inside and outside of work.