Position Overview The Assistant Manager, Global CRM plays a critical role in supporting the strategic and tactical execution of global CRM initiatives across both online and retail channels. This individual will collaborate with cross-functional partners including regional teams, digital marketing, data analytics, IT, and brand stakeholders to enhance consumer engagement, drive loyalty, and increase lifetime value. The role requires a data-driven, detail-oriented, and collaborative team player with a strong understanding of CRM best practices, customer journey mapping, and omnichannel communication strategies. Description Campaign Management & Execution • Support the end-to-end development of global CRM campaign guidelines across email, SMS, and other owned channels. • Coordinate creative briefs, asset delivery, QA, and deployment in collaboration with regional and global teams. • Ensure campaigns are executed on time, within budget, and aligned with brand objectives. Data & Segmentation • Leverage customer data to create and manage audience segments for targeted communications across online and in-store channels. • Work with the analytics team to identify high-value cohorts and trigger-based communication opportunities. Reporting & Insights • Track and report on campaign performance KPIs (e.g., open rates, CTR, CVR, unsubscribe rates). • Analyze campaign results and provide insights and recommendations for optimization. • Monitor database health and growth across channels and regions. Platform & Tools Support • Partner with IT and platform vendors to ensure effective use of CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign). • Assist in testing and rollout of new CRM features or system enhancements. • Support integration of CRM tools with retail systems (POS, clienteling tools) and online platforms (eCommerce, mobile apps). Omnichannel Coordination • Collaborate with regional retail and online teams to support CRM initiatives that bridge digital and physical experiences. • Partner on in-store activations, loyalty programs, and clienteling strategies. Qualifications • Bachelor’s degree in marketing, Business, or a related field. • 2-4 years of experience in CRM, digital marketing, or consumer engagement. • Experience in beauty, retail, or luxury preferred. • Familiarity with CRM platforms (e.g., Salesforce, Braze, Adobe). • Strong analytical skills and proficiency in Excel or BI tools (e.g., Tableau). • Excellent communication, project management, and organizational skills. • Ability to work in a global, matrixed environment and manage multiple stakeholders. • Passion for consumer engagement and driving best-in-class customer experiences.