Job Description Summary The Associate Sales Director plays a critical role in growing Eagle’s business by managing a mix of strategic and tactical retail accounts. This role is hands-on, focused on building and executing customer plans, managing P&Ls, and improving performance across both national chains and independent retailers. The Associate Sales Director understands the unique needs of each customer, leads day-to-day tactical planning, and works closely with agency and broker partners to deliver at retail. Success in this role means helping Eagle expand its presence in key markets, supporting cross-functional efforts, and driving sustainable, profitable growth in a fast-paced, competitive environment. Essential Duties and Responsibilities Customer and Channel Sales Management • Manage a customer base with annual volume between $15–$40 million, with a mix of tactical and moderately strategic accounts. • Build and maintain relationships with key retail partners. • Identify and capitalize on opportunities for growth by developing tailored customer business plans aligned to company goals. • Lead annual planning and negotiations related to pricing, promotional activities, and retail programs to support account growth. • Work closely with broker and distributor partners to ensure consistent execution and alignment with business plans. • Focus on tactical account optimization while contributing to overall market share and brand visibility Sales Operations and Execution • Translate customer insights and performance data into clear, executable tactics to improve account-level performance. • Coordinate with internal teams, primarily within Sales, but also with Operations, Marketing, and Demand Planning as needed, for seamless delivery on customer programs. • Monitor in-market execution through agency and broker partners, ensuring program compliance and alignment with KPIs. • Take ownership of tactical planning activities, adapting quickly to shifting priorities and market dynamics to meet business needs. Financial and Analytical Responsibility • Manage account-level P&L responsibilities, ensuring delivery of sales, margin, and trade spend targets. • Develop and track annual budgets and forecasts, working closely with finance and operations teams to ensure accuracy and accountability. • Analyze the impact and efficiency of trade promotions and customer programs to inform future investments and improve return on spend. • Support demand planning by providing timely, data-driven volume forecasts. Strategic and Tactical Planning • Lead development and execution of tactical-level plans, with a strong focus on near-term growth opportunities, customer-specific initiatives, and market responsiveness. • Align internal and external stakeholders around clearly defined execution plans, performance metrics, and deliverables. • Serve as the tactical lead for assigned accounts, making day-to-day decisions that drive business outcomes while escalating broader strategic needs when necessary. Leadership and Problem Solving • Manage low to mid-level agency and broker resources, providing clear direction to ensure effective execution at the store and customer level. • Demonstrate strong judgment and practical problem-solving in fast-paced, changing environments. • Prioritize multiple projects effectively while maintaining high standards of accuracy, professionalism, and confidentiality. • Provide recommendations and feedback to leadership to support account performance, customer satisfaction, and long-term business goals. Qualifications and Competencies Skills & Knowledge • Strong selling, relationship-building, and leadership skills • Proficient in digital and eCommerce sales • Excellent communication, analytical, and presentation abilities • Skilled in syndicated data, consumer trends, and trade tools (TPM, forecasting software) Education • Bachelor’s Degree required (or equivalent experience) Experience • 5–8 years in sales or customer management • 3+ years leading strategic customers; experience with Ahold Delhaize preferred • Broker management across large territories • Experience with dry grocery and salty snacks; branded and private label a plus • Background in large CPG or private equity-backed companies preferred Other Requirements • Proven ability to lead cross-functional teams and build senior-level trade relationships • Team-oriented with a results-driven mindset • Willing to travel 30–50%