WOLFpak: Brand & Growth Marketing Specialist Location: Costa Mesa, CA (Full-Time, On-site) Initial Contract: $257.90/day (Three-Month 1099 Contract) Potential Full-Time Salary: $60,000 - $80,000/year Company Description: WOLFpak is a functional athletic backpack brand based in Southern California. Founded by a body-building enthusiast and family man, we designed our backpacks to meet the needs of bodybuilders, athletes, and outdoor adventurers seeking durable, comfortable, and functional gear. Our mission is to empower individuals to carry their gear with style and confidence. Role Overview: Are you a creative visionary with a knack for analytics? Do you excel at building captivating email campaigns, app notifications, SMS pushes, and conducting A/B testing to optimize performance? If so, we want you to lead our brand’s growth marketing efforts, shaping how we engage and expand our audience. Key Responsibilities: • Develop and execute email, SMS, and app push notification campaigns that drive engagement and conversions. • Build, test, and optimize creative assets for various channels, ensuring alignment with brand voice and aesthetic. • Analyze campaign performance using analytics tools, identify trends, and implement improvements. • Design and execute A/B tests across campaigns to maximize open rates, click-throughs, and conversions. • Collaborate with content, design, and product teams to tailor messaging and improve user experience. • Monitor industry trends and incorporate innovative marketing tactics to stay ahead of the competition. • Maintain a deep understanding of user segmentation and personalization to target specific audiences effectively. • Track KPIs and report campaign results, offering insights and strategies for growth. Qualifications: • Proven experience with Shopify, email marketing, app notifications, SMS campaigns, and growth marketing in a fast-paced environment. • Strong analytical skills, with experience using analytics tools to inform decision-making. • Knowledge of A/B testing, segmentation, and personalization strategies. • Proficiency with marketing automation and email service providers (e.g., Mailchimp, Klaviyo, Braze, etc). • Creative thinker with a keen eye for design and messaging. • Excellent project management and communication skills. • Ability to manage multiple projects and meet deadlines effectively. • Passion for innovative marketing and data-driven results. Skills & Tools: Email Campaigns, SMS & Push Notifications, Growth Hacking, Data Analysis, A/B Testing, Marketing Automation, Campaign Tracking, Adobe Creative Suite, Google Analytics, Segmenting & Personalization