The Brand Manager - Food & Beverage Accounts will serve as the day-to-day lead across a portfolio of F&B clients, managing brand strategy, marketing execution, and cross-functional coordination across internal teams. This role requires a sharp understanding of the CPG food and beverage landscape—from emerging challenger brands to high-growth category leaders—and the ability to support go-to-market plans, campaign rollouts, and performance marketing across channels. The ideal candidate has experience managing multiple brands simultaneously, thrives in a fast-paced environment, and is passionate about storytelling, operational excellence, and brand building. Key Responsibilities 1. Brand & Client Leadership - Food & Beverage Accounts • Act as the primary point of contact for assigned F&B clients, delivering best-in-class communication, project oversight, and strategic partnership. • Lead onboarding for new food and beverage accounts, including category research, positioning analysis, and strategic roadmap development. • Own and maintain client marketing calendars, launch trackers, agendas, and project timelines to ensure all workstreams stay aligned. • Develop and maintain client-specific decks, brand documents, GTM frameworks, and performance recaps. • Collaborate with internal departments (creative, paid, lifecycle, influencer, affiliate, eCommerce, Amazon) to ensure alignment with each client's brand goals and business objectives. • Translate client feedback and performance insights into next steps and refined campaign direction. 1. Food & Beverage Marketing Strategy & Execution • Support the planning and execution of product launches, brand campaigns, retail expansions, and digital initiatives. • Manage seasonal marketing moments, limited-time offers, new product intros (NPIs), and brand storytelling initiatives across DTC, retail, and omnichannel. • Partner with influencer, affiliate, paid, and lifecycle teams to ensure messaging and creative are optimized and cohesive across all channels. • Conduct trend analysis and category audits across key verticals (snacks, beverages, better-for-you, functional foods, etc.) to inform campaign strategies. • Track key performance metrics (KPIs), report on campaign outcomes, and provide strategic insights to optimize future efforts. 1. Project Management & Workflow Coordination • Manage workflows, timelines, and approvals within project management platforms (e.g., Asana), ensuring team accountability and deadline adherence. • Draft briefs, scope deliverables, and coordinate task assignments across creative, strategy, and marketing functions. • Oversee packaging updates, digital asset development, sample coordination, and creative QA across web, retail, email, and paid media. • Ensure final deliverables are on-brand, on-time, and aligned with F&B compliance standards and retailer requirements when applicable. Requirements • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience). • 5+ years of experience in CPG brand marketing, client management, or project coordination—agency or startup experience strongly preferred. • Proven experience with food & beverage brands across categories such as functional beverages, snacks, wellness products, or refrigerated goods. • Highly organized and capable of managing multiple accounts, campaigns, and workstreams concurrently. • Strong understanding of omnichannel marketing across DTC, Amazon, and retail (e.g., Whole Foods, Sprouts, Target, Thrive Market, etc.). • Proficiency in project management platforms (Asana, Trello) and common workplace tools (Google Workspace, Microsoft Office). • Strong written, visual, and verbal communication skills. • Ability to work independently while leading cross-functional teams and maintaining strong client relationships. Key Competencies • Passion for food, beverage, wellness, and consumer trends. • Detail-oriented and deadline-driven with strong project management instincts. • Collaborative communicator with strong interpersonal and client service skills. • Solutions-focused, strategic thinker with the ability to thrive in a fast-paced, agency environment. • Culturally aware and trend-savvy with a pulse on emerging food and beverage innovation. Benefits Why Modern Agency • Work with some of today's most exciting and culturally relevant brands, including high-profile and celebrity-backed ventures. • Join a team that values creativity, collaboration, and measurable results. • Competitive benefits package including unlimited PTO, medical/dental/vision coverage, and wellness programs. • Thrive in a fast-paced, people-first culture where creativity and strategy go hand in hand.