AGUA DE MADRE BRAND MANAGER – DTC & E-COMMERCE To apply: Send your CV and a short note about why you’re the perfect fit to – leon@flordemadre.co.uk Location: Hybrid (Remote WFH / London based) Start Date: ASAP Reports to: Chief Marketing Officer (CMO) Are you ready to join a gut-loving revolution? We're Agua de Madre, a fast-growing startup shaking up the gut health beverage industry – and we're just getting started. As we scale up and pour into new markets, we’re on the lookout for a dynamic Brand Manager to take our Direct-to-Consumer (DTC) and e-commerce operations to the next level and help us further grow awareness of our brand. This is not your average brand role. You’ll be in the driver’s seat of our DTC strategy, leading e-commerce innovation, building meaningful relationships with our community, and amplifying our brand across all touch points. From email campaigns to influencer dinners, you’ll play a key role in how we show up, connect, and grow. Agua de Madre is female founded, B-corp certified and we are looking for someone who shares our values. ABOUT YOU: You’re a proactive, data-savvy brand builder with a love for health and wellness (and bonus points if you’ve tried water kefir!). You’ve got hands-on experience managing DTC channels, e-commerce platforms (Shopify is second nature), and CRM tools like Klaviyo. You love crafting engaging emails, optimising conversion funnels, and supporting cross- channel campaigns that drive loyalty and retention. Lastly, you’re a true team player, you’re able to develop effective working relationships, demonstrating responsibility, integrity and respect. YOUR MAIN RESPONSIBILITIES: DTC & E-COMMERCE MANAGEMENT • Manage our e-commerce channel, including full Shopify oversight and performance optimisation. • Plan and execute email marketing campaigns via Klaviyo – from strategy and copy to reporting. • Publish and update blog content, create new product pages, and refresh imagery/copy as needed. • Oversee our CRM efforts to increase retention and overall community engagement. COMMUNICATIONS & CAMPAIGN SUPPORT • Work closely with the marketing team to develop and roll out integrated communication campaigns. • Collaborate with agencies and consultants on: • Monthly social content calendar • Press release, sample management & delivery • Event planning (press dinners, influencer tastings, etc.) TRADE & SALES TEAM SUPPORT • Be the go-to for brand assets, decks, product info, and POS material allocation • Coordinate with sales and merchandising teams for retail/trade activations • Ensure brand consistency across all sales touchpoints • Manage asset requirements for all channels, including export. TRADE EVENT & ACTIVATION LEAD • Own the planning and execution of trade events and retail activations • Coordinate with sales teams and merchandising agencies to deliver flawless execution • Maximise amplification via PR and social support MARKET INTELLIGENCE & COMPETITOR ANALYSIS • Monitor trends, track competitor activity, and share key insights monthly. • Conduct monthly store visits to capture brand and competitor execution and report • findings. REQUIREMENTS • 2–4 years of experience in brand/DTC/e-comm roles, ideally within a consumer startup or Food and Drinks brand • Proficient in Shopify, Klaviyo, and basic CMS tools • Proven experience with CRM and retention strategies • Strong project management and cross-functional collaboration skills • A self-starter with creative flair and analytical thinking • Excellent copywriting skills – able to craft compelling, on-brand messaging across • email, web, blog, and product pages • Passion for gut health, functional beverages, and sustainable living is a big plus WHY JOIN US? • Be part of a mission-led startup making a real impact on gut health and wellness • Work in a collaborative, passionate, and fast-moving environment • Take ownership and grow your career as we expand nationally and internationally • All the gut-loving products you can drink! • Get a good gut feeling. BORING BUT IMPORTANT DETAILS • Competitive salary – (based on experience) • Full Flexible working – Work from Home or London Office • Location: Must be London based. • 25 days of holiday + 8 bank holidays • Pension scheme • Ready to make your mark in the world of better-for-you beverages? Apply now and let’s ferment something amazing together. About Agua de Madre We have long been fascinated with fermentation and its powerful benefits, as well as its strong cultural foundations, dating back thousands of years. We set out to create the ultimate ancient modern drink with invigorating benefits to share with the world. Agua De Madre is a water kefir and is brewed in small batches by skilled Madres and Padres in London. A dedication to the communities that mothers have built around the world throughout history, the name comes from the ‘mother’ culture used in the fermentation process. Our mission is to encourage madres to shine in all forms, nurturing our guts and our communities along the way. To apply: Send your CV and a short note about why you’re the perfect fit to – leon@flordemadre.co.uk