Location: West Palm Beach, FL or Remote – if remote, willingness to travel 5-10 days/month Reports to: Vice President of Marketing Experience: \-      At least 3-5 years of work experience, ideally with experience in DTC company marketing function. \-      Experience working with paid digital marketing channels including Meta, Google, TikTok, YouTube, Pinterest. \-      Experience working with Shopify merchant platform. Roles & Responsibilities: Marketing \-      Support VP of Marketing in marketing operations and strategy on the following: \-      Marketing Strategy - setting calendar, schedule launches / promotions, markdown and promotional strategy and deployment. \-      Assist on paid marketing operations and strategy - strategize and organize paid ad creative. \-      Primary marketing channels of focus will include paid digital channels (Meta, Google, YouTube, TikTok, Pinterest), Email and SMS marketing (channels are subject to expand as the Company grows) \-      Assist in photoshoot planning and logistics and day of assistance on set. Assisting in planning shoot content strategy with various paid and organic marketing and sales channels. eCommerce \-      Support VP of Marketing in eCommerce operations and strategy, including site merchandising strategy and maintenance. Includes PDP creation and maintenance and cross selling / upselling strategy and execution. \-      Maintain and expand SEO across site. \-      Ongoing effort to strategize and execute on site optimization tactics.