Dubai Full time HYBRID Job Description Our Story: Alabbar Enterprises & ANOTHER is a UAE based retail group that represents established brands like Candylicious, Ethan Allen, Yogurtland and Garrett Popcorn. It is also the parent company of multiple F&B concepts like Social House, Karak House, Angelina, Gia, Markette, Two Bistro, Caya, Parka, Krema, Carpo, Ganache Chocolatier, The Good Hood Kitchen, Klay by Karak and Kuku under its umbrella. An entity with lifestyle and retail endeavours and a passion for distinction - moments – growth. Guided by our values and positivity, we bring prevailing international & homegrown brands, delivering the highest levels of retail excellence and experiences to our guests. The backbone of our vision is to pursue opportunities to grow and expand our presence locally and internationally while adhering to our core values and bringing synonymous moments and experiences to life. Job Summary We are in search of Brand Marketing Manager whose primary responsibility will lie in brand building and management, business and concept development, social media strategy and management, content creation, developing marketing campaigns, maintaining brand positioning, and brand communication across all channels with an in-house team and the measurement of results for a number of our strategic F&B concepts. The role will also be directly accountable for identifying opportunities, internally and externally, for growing brand presence and growing their image and positioning through diligent creativity, precise planning, strong relationship building and meticulous coordination. Job Responsibilities • Develop and execute integrated marketing strategies to grow brand presence across all channels (digital, print, PR, and in-store), ensuring alignment with business goals. • Plan and manage 360° marketing campaigns, including product launches, events, influencer engagement, and public relations initiatives to maximize brand visibility and customer engagement. • Lead digital and e-commerce initiatives, including social media management, content creation, website development, email campaigns, analytics, and partnerships with third-party platforms. • Create and implement annual marketing and PR plans with a focus on driving revenue growth, ROI, and increased customer reach through data-driven strategies. • Produce and manage visual and written content for key platforms (e.g., Facebook, Instagram, LinkedIn, websites, press, influencer networks). • Monitor performance and continuously improve strategies through KPIs, monthly reporting, competitor analysis, and stakeholder feedback. • Coordinate cross-functional collaboration with creative, design, operations, and external agencies to deliver comprehensive brand campaigns and ensure a seamless customer experience. • Identify and pursue growth opportunities, including brand partnerships, digital innovations, and market trends to enhance brand positioning and visibility. Job Requirements • At least 4-5 years’ experience within brand management, social media, brand communications, online and offline activation management, concept and campaign development. • Must have experience with well-known F&B, retail and hospitality brands (preferably homegrown). • High level of creativity. • Passion for F&B and the lifestyle industry. • Possess excellent communication and presentation skills in English. Arabic is a definite advantage. • Ability to manage and coordinate with in-house digital, graphic design, content creation, operations team and wider stakeholders. • Ability to think on the feet, create innovative concepts and show strategic thinking with the "guest" always in mind. • Demonstrate strong understanding of guest experience, be extremely up to date with the market and the region and stay in tune with the latest trends in the F&B industry. • Strong aesthetic familiarity with any art direction skills. • Ability to cope with short timelines and manage multiple projects at the same time. • A people’s person with the ability to manage relations within a multicultural environment. • Hold a University degree – specialization in business administration/marketing is advantageous. What We Offer • A supportive and friendly team. • Career growth opportunities. • Competitive salary and benefits. View all jobs EN • English - EN • العربية - AR