Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Lyra Collective is a group of brands focused on Personal Care and Family categories, dedicated to customer care and quality. They are seeking a Brand Marketing Strategist for their Family brands to manage brand marketing activities, oversee content strategy, and engage with communities to enhance brand awareness and customer acquisition. Responsibilities: • Partner with brand leadership and Performance Marketing team to curate and execute our brands’ content strategy across social, affiliate, email, blog, and other emerging channels, with the intent to drive reach, optimize engagement, and promote brand storytelling • Own Family brands’ content marketing calendar end-to-end, ensuring alignment across merchandising, promotions, moments that matter, and core brand goals • Generate insights about our customer, product, and competitor market through various research methods, and use these insights to develop compelling campaign strategies and creative briefs that drive customer acquisition • Lead collaboration with internal and external teams where relevant for marketing channels; acting as a project manager and potential owner where needed • Develop and execute an organic social content strategy to drive brand awareness and growth, including ownership of the monthly social content calendar, across Instagram, Meta, Pinterest, and TikTok • Drive audience growth and foster community through community management and inbound and outbound engagement • Manage affiliate relationships through regular brand updates and connections - encouraging growth via unique incentivization programs • Develop a partnership strategy for Family brands, focused on building relationships with organizations, brands, and other external partners that foster audience growth and engagement • Identify and perform outreach to partners, deploying a variety of tactics including email swaps, giveaways, GWPs (gifts with purchase), product collaborations, and more Qualifications: Required: • 3-5 years of experience in brand marketing, social media, growth marketing, or owned media — ideally in consumer brands, DTC, or e-commerce • Proven ability to build and manage multi-channel content strategies (social, affiliate, blog, email, etc.) • Demonstrated success in using customer and market insights to inform creative and campaign development • Deep familiarity with social platforms (Instagram, TikTok, Pinterest, Meta) and their best practices, including community management and social listening • Experience with influencer/creator marketing, including managing paid and organic partnerships • Prior experience leading brand collaborations or partnerships (email swaps, collabs, GWP, etc.) Preferred: • Bonus points for experience in email marketing and SMS Company: Lyra Collective is a multi-brand company offering personal care and family products for daily wellness and routines. Founded in 2020, the company is headquartered in New York, New York, USA, with a team of 51-200 employees. The company is currently Growth Stage.