We're growing quickly and looking for a high-performing, brand-obsessed Brand & PR Manager to join our team and help shape how our brand shows up in the world. This person will bring creative vision, sharp execution skills, and a deep understanding of what it takes to build a brand people love. They'll thrive in a fast-paced, high-standard, collaborative environment and bring a mix of strategy, storytelling, and relationship-building to every touchpoint. This is not your average marketing job, it's a rare opportunity to help build a category-defining brand alongside a passionate, hard-working team creating beautiful, exceptionally crafted bags for parents. You'll work hard, grow fast, and lead meaningful brand moments that connect with our community across every channel. You'll blend creativity, strategy, and relationship-building to shape and protect how our brand shows up in the world. Your Day to Day Brand Marketing • Support the development of strategic brand marketing plans and seasonal storytelling initiatives • Own creative strategy and brand guidelines, providing creative direction to support all marketing initiatives • Act as the cross-functional glue, ensuring seamless execution across Creative, Merchandising, Paid Media, and E-commerce teams • Align email and content strategies with product launches, brand campaigns, and community narratives • Collaborate with organic social and influencer teams to ensure brand storytelling is cohesive across all channels • Maintain brand consistency and uphold voice and visual identity guidelines across all consumer-facing touch points • Lead creation of brand narrative and thought leadership content (e.g., blog posts, founder stories, BTS features) that deepen emotional brand connection • Provide brand guidelines and creative direction to support performance marketing initiatives • Manage brand-focused marketing asset creation and delivery across all channels, ensuring on-time and high-quality execution • Track and report on brand campaign performance; share insights and recommendations to inform future strategy • If applicable, support planning and execution of community events, pop-ups, and experiential brand activations Public Relations • Develop and execute a comprehensive PR strategy aligned with brand and business goals • Build and nurture relationships with media, journalists, creators, and industry influencers • Collaborate with the PR and Partnerships team to amplify key narratives through media placements and collaborations • Lead media outreach, press release creation, and product seeding/gifting initiatives • Oversee reputation management and crisis communications • Monitor media coverage, track public sentiment, and report on earned media value and PR impact • Manage PR-related budgets, vendors, and freelance or agency partners as needed Cross-Functional Collaboration • Partner closely with Director of Marketing to ensure brand creative strategy supports performance marketing goals • Provide brand insights and guidelines to inform conversion-focused creative testing and optimization • Collaborate on integrated campaigns that balance brand building with performance objectives Who you are: • A brand thinker who understands how every touchpoint builds emotional connection and long-term value • Equally comfortable with big-picture strategy and detail-oriented execution • Energized by high-growth, fast-moving environments and brand-building challenges • A collaborative team player and strong relationship builder • Exceptionally organized, proactive, and capable of managing multiple projects at once • We are looking up the Senior Brand Manager level Requirements • Bachelor's degree in Marketing, Communications, or related field • 7+ years' experience in brand marketing and/or PR (lifestyle, fashion, or consumer goods preferred) • Proven track record of executing integrated brand and PR campaigns from concept to launch • Experience developing creative strategy and brand guidelines that support both brand building and performance marketing • Existing media relationships or the ability to build them quickly • Strong storytelling instincts, communication skills, and project management chops • Experience working cross-functionally with creative, social, e-comm, and paid teams • Experience collaborating with performance marketing teams to ensure brand consistency • Bonus: Experience at a high-growth company, in-house brand team, or startup