Digital Director - Job Description We are on the hunt for a Digital Director looking to define what is possible. About Us Anything Is Possible. We believe it so much we made it our brand. We partner with leading brands on media, creative and tech solutions that transform client outcomes. Now we’re the youngest ever agency to receive Effectiveness Accreditation from the Institute of Practitioners in Advertising. And we’re still just getting started. We’re on a mission to transform the industry. We need great clients and great colleagues to help us make it happen. We are Possiblists. Are you? The Role Working at Anything is Possible should be a life-changing experience. Bold words we know, but that's why we set up the business. Agency life doesn't have to be overworked and underpaid. It should be about working on great projects, with great benefits and a healthy work life balance. We believe anything is possible and we need people to help us achieve it. Working alongside the aip co-founders and wider team, you will be intrinsic to the success of our agency. You will help us to delight our clients with innovative & creative solutions that cover our three business areas: media, creative & technology. With your help we will grow the business and win new clients. We will win awards and challenge the media industry to be better. As Digital Director, you will be a key member of the agency’s Craft team. You will be a digital lead across a number of tier 1 agency clients, working with and leading a team of specialists. You will be an expert in paid media channels and have the autonomy to proactively build strong working relationships with internal and external contacts whilst ensuring all your accounts surpass minimum expectations of best practice. You will work closely with our Leadership, Client Planning and Technology teams to solve problems for our clients and deliver best in class planning and buying across core digital channels to meet and surpass our client’s business objectives. Media You will contribute to the strategy & planning across our digital media client portfolio to meet and exceed their expectations, and lead the digital programme of work for your clients. With the agency built on three pillars of media, creative and technology, it gives us a competitive advantage to do some truly outstanding work. All three pillars work closely together allowing for innovation, automation and market leading integrated media solutions that push the boundaries of our industry. We deliver market leading solutions for our clients which will meet their campaign objectives in the most cost effective way with ideas and partners that our clients may never have been previously aware of. You will be responsible for the core channel executions within campaigns and aip product development & innovation in these areas. These channels include (but are not limited to) paid search, shopping, paid social, online display, video and audio advertising. Connectivity and Automation As a core pillar of our business, we expect you to help us to connect and automate everything we can. Within your role as Digital Director, we want you to input into the development of bespoke tools that can help our business innovate, grow and differentiate from the competition. You will deliver client solutions that maximise impact and minimise low-value effort. You will have full support of our tech team and we expect you to develop our automated capabilities through identifying opportunities for automation and liaising with our automation team. Finally, as part of a team, we want you to develop your skills in emerging technologies and help shape our product capabilities. Knowledge You will help us to develop and deliver training programmes for all of our clients. You will provide thought leadership across our business and the industry. Finally, and most importantly, you will have a ruthless desire to improve through ongoing self-development. Responsibilities ➔ Work collaboratively with the Head of Media to continuously develop the agency’s digital offering across all core channels. This includes Paid Search, Paid Social and Programmatic. ➔ Digital performance lead on a number of core agency clients, owning the day to day client relationships alongside Client Planning. You will coordinate and oversee the digital activity and at times, will be expected to be hands-on with campaign management and optimisation. ➔ Execute digital media planning & buying. Develop cross channel requests for proposals, evaluate proposals and finalise buy recommendations. Be accountable for on-time, on-budget campaigns, reporting and quality assurance of all ad placements in-market. ➔ Working with the Client Planning team, contribute to defining a client’s media strategy and understand why strategic decisions were made on assigned brands and the implications. ➔ Support with new business acquisition and pitching, often acting as a senior face of the digital department. ➔ Accountable for digital thought leadership internally and with clients, proactively contributing to new ideas on a regular basis ➔ Work with the Technology team to identify and streamline the internal digital processes to save time which can be reinvested into campaign development and optimisation. ➔ Independently develop innovative media recommendations and POVs. Own campaign optimisation recommendations. Transform research data into actionable customer insights, observations and conclusions Skills And Qualifications ➔ A minimum of 5 years experience in paid media with an excellent working knowledge of core channels such as Paid Search (Google & Microsoft), Paid Social (Facebook, Snapchat, TikTok) and Programmatic (Display & Video). ➔ An expert in your field with a proven record in delivering successful acquisition and retention campaigns through core digital channels (most notably Paid Search, Paid Social and Programmatic). ➔ Experience leading performance-focused accounts and a team of specialists for clients across a range of industry verticals. Experience with ecommerce is important. ➔ Ability to Partner with a Data & Insights team to deliver world-class reporting, with an active role in analysing channel performance and providing guidance on future investment. ➔ High levels of confidence in presenting complex ideas to clients and building lasting partnerships. ➔ Highly numerical and analytical with high levels of proficiency in Excel or Google Sheets. You must be results and outcome-driven with a high level of attention to detail. ➔ Ability to turn ideas into engaging and stimulating slides for internal and external presentations on performance, new business and external industry events. ➔ Fluid in the language of marketing attribution models and performance measurement. Who we are. Who you are. Our shared behaviours are what make our business. ➔ Embrace uncertainty Get comfortable with uncomfortable. Humans are hardwired to fear ambiguity and the unknown, but taking a calculated risk is the only way we’ve ever invented or survived. ➔ Be daring If you want to be great you won’t get there by standing still. Being daring might mean you sometimes have to break the rules. We champion the rule-breakers - they make change. ➔ Be curious Look where no one else is looking. Be eclectic and diverse in your reading and influences. Think of challenges as opportunities in disguise. ➔ Be accountable Do the right thing by your colleagues, your clients and yourself. You own the quality of your work. Good is never good enough. Own your failures alongside your successes. We learn more from them. ➔ Be decisive Don’t hedge. Our world moves fast, and data is illuminating. But sometimes you need to take a leap on little more than your gut feeling. Clear decision making creates momentum, inspires and leads from the front. ➔ Be imaginative When we’re young we have limitless imagination. Go there again. Everyone here is creative. And we are all only as good as our next great idea. ➔ Be inclusive We’re a deliberately diverse bunch who share a belief in the possible. Diverse perspectives generate collective intelligence. Our culture respects every perspective, every belief, every background. ➔ Be direct Say what you mean. Mean what you say. Don’t be afraid to voice your thinking - respectfully and with reason. Be conscious of how the things you do affect the people around you. How are you influencing them to be better and encourage them to speak up and add their voice? We want to take you out of your comfort zone, to stretch and to learn. You must believe that anything is possible. In short, we want you to be the best person you can be.