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SHEIN
Business Development Manager/Senior Manager, GOC, London
This role is for a Business Development Manager/Senior Manager in London, focused on e-commerce marketplace growth. Requires over 5 years of experience, strong analytical and negotiation skills, and a deep understanding of the UK market. Permanent position with competitive pay.
π Country
United Kingdom
ποΈ Location
Unknown
π Contract
Full-time
πͺ Seniority
Mid-Senior level
π° Range
Unknown
π± Currency
Β£ GBP
πΈ Pay
Unknown
ποΈ Discovered
July 23, 2025
π Location detailed
London Area, United Kingdom
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π§ Skills
#Unknown
Role description
About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Learn more about SHEIN by following us at SHEIN careers and https://www.sheingroup.com/.
Tips: This position will be responsible for our online marketplace(3P) business in UK. All categories are welcome to apply.
Key Responsibilities:
Business Development & Merchant Acquisition
- Define and execute an ambitious acquisition strategy for the UK market, in alignment with SHEINβs overall marketplace objectives.
- Identify and recruit high-potential brands and retailers that complement SHEINβs range and customer base.
- Align and implement the onboarding strategy to ensure the team can build a robust business on confirmed partnerships (e.g. price competitiveness, international coverage, among other factors).
- Represent SHEIN at industry events, trade fairs, and networking forums to enhance brand visibility and attract prospective partners.
Partner Enablement & Growth Management
- Ensure a seamless end-to-end partner journey β from onboarding through activation to sustained growth β by designing and implementing scalable processes.
- Run daily operations and account support for key brands and retailers.
Define a bold while attainable joint business plan for the managed brands and retailers.
- Analyse, track and optimize daily organic selling levers such as price competitiveness, content quality, customer service, time-to-delivery or assortment width and depth projects.
- Monitor market trends and benchmark competitors to provide clients with insightful guidance.
Requirements:
- Bachelor/master's degree in management, business administration, engineering or marketing.
- More than 5 years of business development experience at a leading e-commerce business, software company or services firm.
- Strong analytical, negotiation, and project management skills.
- Strong track record of engaging multiple, international, demanding, stakeholders in a fast-paced environment.
- Strong understanding of the UK local marketplace landscape.
- Proficiency in Office, particularly in Excel.
- Fluency in English is essential; knowledge of Chinese would be an advantage.
About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Learn more about SHEIN by following us at SHEIN careers and https://www.sheingroup.com/.
Tips: This position will be responsible for our online marketplace(3P) business in UK. All categories are welcome to apply.
Key Responsibilities:
Business Development & Merchant Acquisition
- Define and execute an ambitious acquisition strategy for the UK market, in alignment with SHEINβs overall marketplace objectives.
- Identify and recruit high-potential brands and retailers that complement SHEINβs range and customer base.
- Align and implement the onboarding strategy to ensure the team can build a robust business on confirmed partnerships (e.g. price competitiveness, international coverage, among other factors).
- Represent SHEIN at industry events, trade fairs, and networking forums to enhance brand visibility and attract prospective partners.
Partner Enablement & Growth Management
- Ensure a seamless end-to-end partner journey β from onboarding through activation to sustained growth β by designing and implementing scalable processes.
- Run daily operations and account support for key brands and retailers.
Define a bold while attainable joint business plan for the managed brands and retailers.
- Analyse, track and optimize daily organic selling levers such as price competitiveness, content quality, customer service, time-to-delivery or assortment width and depth projects.
- Monitor market trends and benchmark competitors to provide clients with insightful guidance.
Requirements:
- Bachelor/master's degree in management, business administration, engineering or marketing.
- More than 5 years of business development experience at a leading e-commerce business, software company or services firm.
- Strong analytical, negotiation, and project management skills.
- Strong track record of engaging multiple, international, demanding, stakeholders in a fast-paced environment.
- Strong understanding of the UK local marketplace landscape.
- Proficiency in Office, particularly in Excel.
- Fluency in English is essential; knowledge of Chinese would be an advantage.