About The Role… We are seeking a results-driven, strategic thinker to join our team as a Business Lead. This role plays a key part in driving growth and performance across our e-commerce channels by leveraging data insights, shaping strategic initiatives, and leading cross-functional collaboration. The ideal candidate will bring at least 3 years of experience in a retail or e-commerce environment, with a strong analytical mindset and a passion for optimizing business outcomes. While not required, an appreciation for the cigar lifestyle is preferred and will help the candidate connect more deeply with our products and customers. WHAT WILL YOU BE RESPONSIBLE FOR? • Analyze and report on key business metrics – revenue, profit, margin, and conversion – to identify trends and recommend strategic actions. • Lead and manage promotional calendar and email slotting, ensuring alignment with business goals and collaborating with design and marketing teams on strategy, proofing, and execution. • Provide strategic input on pricing and promotional strategies, ensuring alignment with financial targets and market positioning. • Oversee website operations, including product setup, promotional execution, and continuous updates to content, assets, and imagery to enhance the customer experience. • Champion website enhancements and optimizations, working cross-functionally with IT, design, marketing, and customer service to improve the shopping experience and drive performance. • Contribute to product strategy, including SKU rationalization, onboarding new brands, and developing exclusive offerings aligned with customer demand and business objectives. • Collaborate with marketing on lifecycle strategies including new-to-file (NTF) acquisition, retention, and reactivation efforts across digital channels. • Support digital advertising initiatives, collaborating with marketing and design on creative, slotting, and promotional planning. • Act as a liaison to the Contact Center, offering product expertise and supporting outbound sales initiatives. • Balance short-term tactical execution with long-term strategic projects, ensuring deadlines are met while driving innovation. • Take on additional responsibilities as needed to support evolving business priorities. WHAT IS ON OFFER? As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package. • Comprehensive Health Care, Vision & Dental Plan • Flexible Spending Account • Disability Plans • Basic & Supplemental Life Insurance • Additional Supplemental Benefits • Paid Vacation, Paid Time Off (PTO) days, Holidays • 401(k) Retirement Saving Plan including a generous Company match Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov . • Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs. • This position does not offer Visa sponsorship. Candidates must have valid work authorization in the United States and only qualified candidates will be contacted.