About Our Team The e-commerce industry has seen tremendous growth and is highly competitive among leading internet companies. With millions of loyal users globally, TikTok is an ideal platform to deliver a new and better e-commerce experience. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are building an e-commerce ecosystem that is innovative, secure, and intuitive for our users and brands. Graduate Opportunities and Start Date We are looking for talented individuals to join our team in 2026. As a graduate, you will pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok. Successful candidates must be able to commit to an onboarding date by the end of 2026. Please state your availability and graduation date clearly in your resume. About The Role The Platform Campaign Manager is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong collaboration skills, a proven track record in campaign operations and management, and the ability to drive results in a fast-paced environment. The ideal candidate has experience in strategy planning, project management, or related fields, with a deep understanding of the e-commerce landscape. Responsibilities • Conceptualize, develop, and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g., Black Friday), seasonal campaigns (e.g., Summer Sale), and other major cross-category initiatives to drive platform-wide sales and ecosystem growth. • Manage end-to-end campaign strategies including promotion and subsidy planning, seller and creator registration, content growth, and resource integration; manage budget consumption and ROI efficiency. • Collaborate and coordinate across stakeholders, including account managers, creator managers, and cross-functional teams (e.g., user research, PR, design, product, and R&D) for campaign implementation and optimization. • Conduct data analysis on campaign performance and provide ongoing recommendations for optimization, including innovative ideas, partnerships, and activations that enhance results. • Budget planning and allocation: develop detailed campaign budget plans aligned with strategic goals, sales targets, and historical performance data. Monitor campaign OKRs to evaluate budget efficiency and optimize ROI. Qualifications Minimum Qualifications • Final-year student (graduating in 2026) or recent graduate with less than 1 year of work experience; majors in E-commerce, Marketing, Advertising, Business Administration, Communications, or related fields preferred. • Established experience in the e-commerce industry with campaign, strategy, and operational experience. • Project management skills with strong cross-functional communication and coordination. Preferred Qualifications • Data-driven with proficiency in data analysis; strong analytical acumen and the ability to translate data into actionable insights. • Results-driven, strategic thinker; data-sensitive and hands-on. • Familiarity with TikTok short video and live-streaming ecosystem is a plus. • Strong social media exposure and marketing ability across multiple platforms. About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover, and connect — and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate our diverse voices and strive to create an environment that reflects the many communities we reach.