XPM – Chief Sales & Marketing Officer (CSMO) Job Role Description: As the Chief Sales & Marketing Officer (CSMO) of XPM, your role is to lead all B2C marketing and sales initiatives across the company. You’ll be responsible for designing and executing strategies that drive customer acquisition, build brand loyalty, and directly increase revenue. This is a foundational leadership position within the company, ideal for someone eager to take ownership of both creative marketing direction and direct-to-consumer sales growth. You will be expected to build and scale an internal sales and marketing department, drive measurable results, and contribute directly to XPM’s market positioning. This is a high-impact, hands-on role suited to someone with deep experience in digital marketing, customer funnels, growth strategy, and e-commerce revenue streams. Key Responsibilities: Sales & Growth Strategy Design and implement growth strategies focused on direct-to-consumer sales. Build out marketing funnels, retention models, and lead generation systems. Drive the end-to-end lifecycle of customer acquisition and retention. Marketing Leadership Develop and execute a full-funnel marketing strategy (paid media, email marketing, SEO, influencer marketing, etc.). Lead brand development and market positioning for B2C services (e.g., studio bookings, events, open mics, DJ bookings). Create and oversee content calendars, campaigns, and messaging across all platforms. Revenue Generation Build, monitor, and optimise conversion funnels. Establish and meet monthly/quarterly revenue targets based on KPIs. Identify new B2C revenue opportunities, packages, and offerings. Customer Insights & Research Conduct market research and customer profiling. Gather insights to refine the brand message and optimise customer targeting. Use data to iterate campaigns and increase lifetime customer value. Partnerships & Outreach Identify potential brand partners, influencers, and media outlets to enhance reach. Establish collaborations to support visibility and sales campaigns. Team Building & Leadership Build and manage the internal sales & marketing team over time. Provide training, set goals, and foster a performance-driven culture. Work across departments to ensure brand consistency and customer experience. Performance Analytics Use data and tools to measure performance (e.g., CAC, ROI, CTR, LTV). Deliver reports and marketing insights to the CEO and stakeholders. Budget Oversight Allocate resources and manage marketing spend efficiently. Forecast and track budget performance against sales metrics. Collaboration with Key Stakeholders: As CSMO, you will collaborate directly with the Creative Director to ensure visual identity and content aligns with consumer messaging. You’ll also work closely with the CEO, COO, CMO, and other C-suite executives to align sales and marketing strategies with the company’s wider goals and growth roadmap. This collaboration is essential in building a cohesive brand experience and ensuring the marketing vision supports operational and financial targets. Compensation and Contract Breakdown Probationary Period: Duration: 3–6 months, depending on performance and integration into the company. During this period, we’ll assess your ability to grow our customer base, increase revenue, and build scalable marketing operations. Evaluation: Performance will be measured against marketing campaign effectiveness, sales performance, brand visibility, and customer growth metrics. Compensation During Probation: No base salary or equity will be offered during probation. However, you will be entitled to any commission or revenue share generated from successful campaigns or sales you directly oversee. This period focuses on value creation and strategic alignment. Equity: Equity Eligibility: Upon successful completion of the probationary period and achievement of agreed performance targets, you may become eligible for equity in the company. Salary: Performance-Based Salary: Post-probation, your salary will remain performance-based and tied to direct revenue growth, lead generation, and successful B2C campaigns. Compensation will scale with your measurable impact on the company’s bottom line. Additional Benefits (Post-Probation): Performance bonuses Profit-sharing opportunities Flexible work schedule Professional development support Recognition for long-term contributions to brand and sales growth Profile for Must-Haves: Skills: B2C marketing leadership (ideally in creative or entertainment sectors) Strong grasp of growth marketing, paid ads, email marketing, SEO, and content strategy Data-driven mindset with experience in CRM, analytics, and KPI tracking Strong verbal/written communication and copywriting ability Experience managing teams and scaling customer acquisition processes Personality Traits: Entrepreneurial spirit and hands-on leadership style Strategic thinker with a high level of execution Results-oriented with a growth-hacking mindset Strong collaborator, motivator, and communicator Excited by a start-up environment and rapid growth Qualifications: Proven track record in a senior marketing or sales role Familiarity with e-commerce, creative services, or music industry marketing is a bonus No formal degree required if experience and results speak for themselves