Our client, a high-growth consumer wellness startup, is looking for a Co-Founder (CMO) to lead and scale their D2C business. This is a unique opportunity to take full ownership of a brand with clear traction, differentiated products and strong investor backing. The Company • Science-led consumer wellness brand backed by leading European VCs • Founded by globally recognised researchers and experienced operators • 50k+ customers and growing demand across B2B and D2C • Building a category-defining brand focused on everyday wellbeing through clinically-tested innovation About You • Proven D2C leader with experience owning growth across acquisition, retention, brand and product • Commercial mindset with full P&L ownership and strategic decision-making skills • Hands-on operator, equally confident with data, creative and team leadership • Skilled across paid social, influencer marketing, lifecycle and content strategy • Strong across Shopify, GA4, CRM platforms and analytics tools • Bonus points for experience with subscriptions, launching new products, or geographic expansion Why Join • Co-founder-level role with full autonomy to scale the D2C business • High-impact, mission-led company at a major inflection point • Unlimited holiday and hybrid working (London-based, 3 days in office) • Clear path to build a household brand in the wellness space