Seniority Level: Associate #Ownership Purpose: Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. That’s Who We Are: Come and OWN IT. What’s in it for you: • 25 holidays per year + bank holidays & holiday trading options • Pension (up to 8% employer contribution) & income protection • Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme) • 26 weeks paid parental leave for eligible primary caregivers • A beer allowance to enjoy our brands • 2 volunteer days a year to support your local community • 4 employee networks to support diversity and inclusion • Life assurance & charitable giving PerfectDraft is the ultimate home Beer experience. Our machine cools beer to a perfectly-chilled consistent temperature. There are more than 40 beers available to serve with PerfectDraft from craft beers to Belgian Classics, Classic German Lagers to fruity brews. All served how the brewer intended. PerfectDraft is at the forefront of ecommerce, technology and brewing. Our strategy has been to launch and grow the PerfectDraft brand, product range and customer base via our own Direct to Consumer eCommerce stores in Europe, as well as in physical community stores, Majestic and online electronic retailers. We have created a pioneering and sustainable returns loop from breweries to consumers, and back again. The role: Leading Content & Community at PerfectDraft UK, you will be responsible for crafting and executing a comprehensive Content & Community strategy to drive high engagement, impressions & conversion rates, foster repeat business, and establish a strong affinity for the PerfectDraft brand within our community. The role involves ownership of social media channels, community outreach, content creation, and collaboration with internal teams to enhance the overall user experience. Duties & Responsibilities: • Content Creation: Develop high-quality, engaging content – including reels, images, and longer-form videos - for various social media platforms. Ensure all content aligns with the brand’s voice and appeals to our audience. • Roadmap development and execution – working closely with the wider PerfectDraft team to understand short-term and long-term commercial targets & innovation plans, developing content strategies accordingly. Maintain a content calendar to schedule posts and ensure consistent content delivery. • In-app, on-site and physical content strategy and execution – together with the Product and Commercial team, support to develop content that strategically aligns with our social media plan. • Community Outreach – actively engage with our online community by responding to comments and messages, fostering a positive and interactive brand presence. • Social presence initiatives (strategy, execution, and resourcing). • Social performance analysis – monitor and analyse content performance metrics using analytics tools and adjust strategies to improve engagement and reach. Who we’re looking for: • Creative proficiency: proven experience in content creation showing visually appealing and engaging content • Platform Expertise: in-depth understanding of various social media platforms, particularly the Reels landscape and trends. • Community Engagement: social media management, responsiveness and confidence to engage in a public forum. • Communication: Exceptional verbal and written communication skills, with attention to detail. • Analytical Skills: ability to analyse data and derive actionable insights, measuring content effectiveness and inform future strategies. • Adaptability: Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines. • E-Commerce Understanding: particularly in the beverage industry, is a plus. Why build your career with us We recruit for mindset, ambition, cultural fit, and growth opportunities. UNIQUE CULTURE We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication. BRANDS EVERYONE LOVES We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. GROWTH OPPORTUNITIES Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy. &I