Conversion Rate Optimisation (CRO) Specialist 12 months contract London, UK (3 days onsite, 2 days WFH) Role Overview We are looking for a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalised journey building. Key Responsibilities - Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics. - Own the experimentation roadmap across onboarding, upsell flows, feature adoption, and cross-sell opportunities. -Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with our analytics team to track progress. - Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth. - Collaborate with various marketing functions to align in-product and out-of-product experiences (email, push, etc.). - Develop and maintain a journey playbook to ensure consistency across user segments. - Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. - Partner with data teams to segment users and personalise journeys. - Provide actionable insights to product, marketing, and engineering teams. - Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations. - Translate test findings into requirements and implementation plans. Skills & Experience - Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred). - Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar. - Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation. - Proficiency in journey mapping and lifecycle design with a customer-centric approach. - Strong understanding of UX best practices, persuasion principles, and behavioural psychology. - Data literacy: ability to analyse large datasets, run SQL queries, and work with dashboards. - Nice to have: web development skills (HTML, CSS, JavaScript) to prototype and implement tests quickly.