At gee, we help women transform how they feel through hair that’s effortless, elevated, and made to feel like hers. Over the last decade, gee has grown into a trusted luxury brand with a loyal customer base, patented products, and a reputation for clear, confident storytelling. Now, we’re looking for a copy-led marketer who knows how to blend strategy, storytelling, and conversion copy to guide women from curiosity to confidence, and turn one-time purchases into lifelong loyalty. What You’ll Own This is not a “just write the caption” kind of role. You’ll shape our voice across every key customer touchpoint: Email & SMS (via Klaviyo) • Write, build and optimise flows • Send weekly campaigns & SMS with a sharp eye on performance • Test subject lines, creative and content to drive retention + revenue Website & Product Pages • Refresh product descriptions in a clean, conversion-led tone • Align with visuals, UX and CRO best practice • Optimise copy for both emotion and action Blog & Brand Content • Write search-aware, stylish blog posts (e.g. hair tutorials, care guides, founder-led stories) • Support SEO goals while keeping the tone elevated and distinctly gee Social Copy • Provide short-form caption copy for organic or paid posts • Help bring our voice into everyday moments our customers care about Who You Are • 2–5+ years in copy-led marketing (ideally for a DTC brand in beauty, fashion, or wellness) • Fluent in customer journeys, from ad to checkout to post-purchase • Confident in Klaviyo, segmentation, flows, and conversion metrics • Strong portfolio: emails, landing pages, blogs, and product descriptions • Excellent taste - visually aware and detail-obsessed • Not afraid of a fast-paced environment. We’re founder-led, nimble, and direct. • You understand that great copy isn’t clever - it’s clear, confident, and focused on the customer. Why Work With gee? • We’re a real brand, with real customers, and a product that changes the way women feel. • You’ll get genuine ownership of our brand voice and the freedom to shape it. • No fluff. Just the chance to do excellent, purposeful work with an ambitious founder and a small, talented team. • Our product is premium, beautiful, and trusted. So is our brand and you’ll help lead its next evolution. We offer: • Competitive salary with a performance-based bonus tied to company growth. • Employer pension contributions. • Generous holiday allowance. • Other thoughtful benefits.