About us At AM London Fashion Ltd, we are passionate about delivering high-quality, trend-led fashion through our brand, Threadbare. Guided by our promise of Trusted Style and Honest Value. Threadbare is built for the everyday wardrobe. As a proud British brand rooted in family values and a shared love of fashion passed down through generations, Threadbare encompasses style and quality you can rely on. Our ever-expanding team of designers and industry experts ensures that Threadbare stays at the forefront of fashion, blending catwalk-inspired trends with wearable, everyday style. We source inspiration from global fashion capitals and street-style movements, translating them into collections that are both contemporary and affordable. With a commitment to ethical sourcing, sustainability, and quality craftsmanship, we strive to create clothing that not only looks great but is also responsibly made. At AM London Fashion Ltd, we believe fashion should be a force for good, and we are dedicated to shaping a future where style and sustainability go hand in hand. About the role We’re looking for a Copywriter to bring our brand personality to life through every word. From product pages to marketing campaigns, your writing will help our customers understand, connect with, and love our products. You’ll be the voice of the brand across digital channels, helping drive engagement, sales, and loyalty. You’ll collaborate across teams to ensure every piece of copy is on-brand, engaging, and aligned with our business goals. This role requires versatility, creativity, and the ability to switch between formats and audiences with ease. About you • Experience: 3+ years of professional copywriting, ideally within fashion, lifestyle, or e-commerce. • Brand Awareness: Ability to write with a distinctive, stylish voice that aligns with our brand identity. • Digital & Marketing Skills: Comfortable creating copy for product pages, email campaigns, social media, and paid advertising; SEO knowledge is a plus. • Attention to Detail: Meticulous in crafting, editing, and proofreading copy to ensure clarity, accuracy, and consistency. • Creativity: Skilled at generating fresh ideas that make our brand stand out. • Collaboration: Strong communicator who can work closely with marketing, design, and e-commerce teams. • Initiative & Ambition: Self-starter capable of managing multiple projects and taking ownership of campaigns from concept to execution. Key responsibilities • Product Copywriting: Write compelling product descriptions and category copy that highlight features, benefits, and brand identity. • Marketing Campaigns: Develop copy for email, social media, website banners, and paid advertising campaigns. • SEO & Optimization: Apply SEO best practices to improve search visibility and drive traffic to product pages. • Brand Voice: Maintain a consistent tone and style across all platforms, ensuring content reflects our fashion identity. • Collaboration: Work with marketing, design, and e-commerce teams to align messaging with campaigns, launches, and promotions. • Content Innovation: Suggest and develop new content formats and messaging strategies to enhance engagement and conversion. • Proofreading & Editing: Review content to ensure accuracy, clarity, and alignment with brand guidelines. • Stay informed on fashion trends, competitor activity, and e-commerce best practices to keep Threadbare’s voice fresh and relevant. • Suggest new content ideas, storytelling approaches, and copy improvements to increase engagement and conversion. Our benefits • 25 days annual leave + 8 bank holidays, plus your birthday off • Generous 40% staff discount and sample sales • 25% friends and family discount • Company Pension Scheme • Length of Service Awards • Enhanced Maternity and Paternity pay • Some flexibility of your working hours