Role: Copywriter Location: Dubai, UAE Reports to: Senior Creative Manager About STYLI STYLI is an e-commerce brand founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps. Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states. STYLI has quickly become a dominant force in the e-commerce fashion space across the GCC - Saudi Arabia, UAE, Bahrain, and Kuwait and in India. What you’ll do: We’re looking for an Arabic-to-English Copywriter with a strong grasp of youth-driven language, fashion and digital trends in the KSA and GCC. This role will be responsible for crafting compelling, on-brand copy across multiple touchpoints—from our app and web storefronts to social media platforms, with a key focus on engaging Gen Z and millennial shoppers in Saudi Arabia and the broader region. The role demands a highly adaptable writing style that can shift seamlessly between snappy, visual-first captions and platform-optimized headlines, promotional messaging and campaign narratives. Focus will be on ability to write for multiple channels - storefronts, social media, CRM, digital marketing and UI/UX. • Develop cross-platform Arabic and English copy that’s concise, culturally relevant, and aligned with brand tone of voice. • Write compelling headlines, promotional messaging, taglines, category descriptions, and in-app banners for storefront (web and app) campaigns. • Create fresh, on-trend, and platform-native copy for social media, including captions, short-form scripts, video hooks, and hashtags. • Ensure linguistic and cultural localization of all messaging to suit Saudi and wider GCC audiences, maintaining both creativity and clarity. • Collaborate with designers, content creators, performance marketers, and campaign leads to bring creative concepts to life across digital channels. • Support CRM communications—push notifications and emailers—when required, ensuring copy is adapted to format and optimized for performance. • Maintain consistency in messaging across all channels, adhering to timelines, brand guidelines, and project briefs. What you’ll need? • Native-level proficiency in Arabic and a strong command of English. • 3+ years of experience in bilingual copywriting, preferably in e-commerce, fashion, or youth-led digital brands. • A strong portfolio showcasing cross-channel copywriting skills—storefront, social, campaign, and CRM. • Deep understanding of Saudi and GCC cultural references, Gen Z and millennial language, and digital behavior. • Ability to write with creativity, speed, and adaptability under tight deadlines and shifting priorities. • Familiarity with CMS tools, publishing platforms, and basic content performance metrics is a plus. • Strong team player with attention to detail and a collaborative approach to feedback and iteration.