About SpecBooks SpecBooks is a cutting-edge technology provider delivering solutions for business operations, e-commerce, data feeds, websites, and payment processing—all tailored specifically for the building materials and construction industries. We think outside the box and constantly push the boundaries of what’s possible. Innovation drives everything we do. Our culture thrives on individual growth, empowerment, and creativity. We believe work should be both impactful and fun, and we foster a high-energy environment where big ideas and bold moves are encouraged. Position Overview We are seeking a Creative Director of Design & Marketing with a sharp eye for aesthetics, a strategic marketing mindset, and a passion for turning vision into impact. This role is critical in elevating how we visually and strategically communicate our value to a diverse audience across North America. As a senior leader, you will shape the visual identity, marketing strategy, and customer-facing experience of the SpecBooks platform—bridging product design with bold, engaging marketing initiatives. Key Responsibilities • Lead creative and marketing direction across all digital and physical touchpoints, including product design, marketing campaigns, branding, user experience, events, and sales collateral. • Drive marketing campaign strategy and execution across channels (web, email, social, digital ads, print, etc.), ensuring cohesive storytelling and brand alignment. • Oversee and refine the visual and messaging consistency of the SpecBooks brand across all customer journeys and market segments. • Collaborate closely with product, leadership and sales teams to conceptualize and execute visually compelling, high-performing campaigns and presentations. • Guide the production of high-quality marketing and product imagery, videos, and interactive content that supports engagement, lead generation, and user clarity. • Develop and own brand guidelines and scalable design systems that ensure brand integrity across internal and external teams. • Monitor trends in marketing, design, and customer experience to keep our approach fresh, relevant, and competitive. • Leverage performance data and analytics to optimize creative output and improve marketing outcomes. Requirements • 5+ years of experience in creative direction, brand design, or marketing leadership, with a strong portfolio showcasing both visual storytelling and marketing impact. • Demonstrated success in marketing design for SaaS platforms, B2B technology, or e-commerce (experience in building materials or construction industry is a plus). • Deep understanding of brand strategy, marketing funnels, and content planning. • Strong creative sensibility with the ability to translate business goals into compelling campaigns and user experiences. • Expertise in Adobe Creative Suite, Figma, Wordpress and marketing tools such as HubSpot, Canva, or similar. • Ability to manage and prioritize multiple projects across cross-functional teams. • Excellent communication, leadership, and presentation skills. Why Join SpecBooks? • Join a rapidly growing technology company redefining the construction and design industries. • Work with a collaborative, forward-thinking team committed to innovation. • Shape the brand and marketing voice of a company making a real impact. • Enjoy flexibility, autonomy, and a culture that encourages experimentation, creativity, and continuous growth.