Our client is a disruptive, indie fashion label, who are redefining the scene through bold design and boundary-pushing storytelling. They’re now looking for a Creative Lead to join the team on a 12-month maternity cover, someone with the energy, vision, and edge to shape content and campaigns that truly move culture. As Creative Lead, you play a key role in defining and executing the creative vision across all channels. You’re a strategic, hands-on leader who balances creativity with commercial impact. You bring clarity, energy and innovation to everything you do, guiding the Creative Team to deliver world-class work that engages our audience and drives brand growth. The Role: • Lead the delivery of our creative strategy to deliver business goals, with a focus on creative excellence and commercial impact. • Play an integral role in bringing the overall creative direction to life, ensuring it aligns with our identity, target audience, and market positioning. • Drive concept development and execution of visually impactful, elevated campaigns that engage and grow our community. • Drive the creative output across all content formats, including image, video, digital marketing assets, and ecommerce content. • Stay ahead of cultural trends, platform developments, as well as community and customer behaviours, particularly Instagram, TikTok, and digital marketing channels, to inform and elevate creative strategy. • Champion innovation and elevate the visual standards of the brand through forward-thinking content and storytelling. • Line manage the Creative Manager and lead the wider Creative Team, providing clear direction, support, and developmental guidance to ensure alignment with strategic goals. • Lead by example, motivating the team to consistently deliver high-impact work across image, video, and digital formats. • Collaborate with department leads to drive strong cross-functional alignment and a unified brand vision. • Oversee team planning, schedules, and delivery workflows, ensuring creative projects are executed efficiently, on time, and to the highest standards. • Manage external relationships, including photographers, videographers, editors, and agencies, ensuring all creative partnerships contribute to elevated brand output. • Oversee direction and management of all brand shoots, approving schedules, casting, locations and styling. • Support the Senior Leadership and People Team by cascading key messages and aligning the team with business-wide priorities. • Own and drive the creative strategy and execution across all major brand channels, including e-commerce, Instagram, TikTok and digital marketing platforms. • Ensure the creation of cohesive, strategic content that supports both brand awareness and commercial growth. • Lead campaign ideation, shoot planning, and post-production processes, ensuring that imagery and video content are elevated, platform-optimised, and brand-aligned. • Deliver and execute against the content strategy to connect performance marketing with brand storytelling, balancing data insights with creative ambition. • Collaborate closely with performance, digital, and ecomm teams to optimise creative outputs that drive engagement, reach, and conversion. Skills: • 5+ years of creative leadership experience within an aspirational brand • Proven success in leading and developing a multidisciplinary creative team, with a strong track record of coaching, mentoring, and elevating output across key channels • Experience managing creative production across multiple platforms, including e-commerce, organic social, influencer content, image and video campaigns, and digital marketing • Demonstrated ability to build strong working relationships with cross-functional stakeholders and collaborate effectively at all levels • Strong commercial understanding and ability to translate creative work into actionable, results-driven content and campaigns • Excellent planning and organisational skills with a clear sense of prioritisation, creative ownership and attention to detail • Strong time management skills with the ability to adapt quickly, multi-task effectively and thrive in a fast-moving environment • A strong understanding of competitor landscape, platform trends and wider cultural movements across the fashion and creative industries