HartSpan is a fast-growing e-commerce wellness brand delivering clean, effective, doctor-developed solutions for common health conditions. Our flagship product, Khelp, is a natural, seaweed-based solution for acid reflux that prevents symptoms at the source — without suppressing acid or disrupting digestion. We’re looking for a Creative Marketing Manager to own content strategy and execution across Meta, TikTok, Email/SMS, and more — blending creative direction, performance marketing, and content operations. This role is perfect for a self-starter who thrives in a fast-paced environment and has both an impeccable eye for design and a track record of driving measurable growth for DTC brands. What You’ll Do • Lead creative strategy across paid and owned channels • Analyze performance and develop new ad concepts weekly • Manage and brief freelancers, UGC creators, and designers • Write hooks, overlays, scripts, captions, and email copy • Maintain a 4-week rolling content calendar and creative tracker • Support influencer outreach and coordinate content collaborations • Leverage AI tools (ChatGPT, Midjourney, Descript, etc.) to ideate and prototype You’ll Excel If You • Are equally strong in creative direction and performance marketing • Can write, design, or direct both with precision • Have produced creative that consistently hits ROAS/CTR/CVR targets • Understand consumer psychology and DTC best practices • Are highly organized and thrive in high-context, async environments Requirements • 3+ years in performance creative, growth marketing, or creative strategist roles (DTC/e-commerce preferred) • Proven success with high-performing Meta and/or TikTok ads • Strong copywriting skills for UGC, email, and landing pages • Proficient in Canva or Figma; eye for conversion-optimized design • Experience managing freelance creators and editors • Skilled with AI tools for creative workflows Compensation & Perks • Annual compensation: $75K–$85K (inclusive of base + performance bonus) • Paid holidays + flexible time off • 60-day trial period to evaluate fit • Ongoing education: courses, conferences, and coaching with elite media buyers How to Apply Submit the following through the application link. 1. Resume (PDF) 1. Short intro video (Loom or similar, max 2 min) on why you’re a fit (shareable link, no download) 1. Portfolio: links to 3–5 recent ads, emails, or content pieces you’ve created or led 1. Creative analysis: 3–5 ads (not your own) that are great fits for a brand like HartSpan + why 1. AI tools you use regularly + 1 prompt or trick you rely on 1. Your systems for tracking content production/testing (screenshot or Loom) 1. One paragraph on your creative process