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Digital Gurus
CRM Lead
This role is for a CRM Lead in a leading UK retail group, focusing on customer engagement through omnichannel campaigns. Requires proven retail CRM experience, strong data analysis skills, and proficiency in CRM tools. Permanent position with a pay rate of £60k–£70k.
🌎 Country
United Kingdom
🏝️ Location
Unknown
📄 Contract
Full-time
🪜 Seniority
Mid-Senior level
💰 Range
70K – 85K
💱 Currency
£ GBP
💸 Pay
£60K - £70K (Yr.)
🗓️ Discovered
September 12, 2025
📍 Location detailed
Swindon, England, United Kingdom
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🧠 Skills
#Segment #HTML #GDPR Compliance #Klaviyo
Role description
CRM Manager Leading UK Retail Group
£60k–£70k + Bonus + Benefits
We’re looking for an experienced Retail CRM professional to take the lead on customer engagement for one of the UK’s top multi-brand retail groups. You’ll drive personalised campaigns, optimise the customer journey, and boost loyalty across ecommerce and store channels.
The role
• Lead CRM strategy across the retail customer lifecycle
• Deliver targeted omnichannel campaigns to increase sales & retention
• Optimise journeys with segmentation, automation & personalisation
• Analyse customer data to improve loyalty and repeat purchases
• Ensure GDPR compliance and maintain data quality
You’ll need
• Proven CRM/loyalty experience in a retail environment (essential)
• Strong data analysis, segmentation & A/B testing skills
• Proficiency with CRM tools (e.g. Salesforce Marketing Cloud, Klaviyo, Braze)
• Basic HTML and solid knowledge of privacy regulations
• Passion for delivering an exceptional customer experience
Benefits
• £60k–£65k + up to £3,750 bonus
• 40–60% staff discount
• 33 days holiday (incl. bank hols)
• Pension, PMI, Life Assurance & Perkbox
Get in touch to discuss furthe.
CRM Manager Leading UK Retail Group
£60k–£70k + Bonus + Benefits
We’re looking for an experienced Retail CRM professional to take the lead on customer engagement for one of the UK’s top multi-brand retail groups. You’ll drive personalised campaigns, optimise the customer journey, and boost loyalty across ecommerce and store channels.
The role
• Lead CRM strategy across the retail customer lifecycle
• Deliver targeted omnichannel campaigns to increase sales & retention
• Optimise journeys with segmentation, automation & personalisation
• Analyse customer data to improve loyalty and repeat purchases
• Ensure GDPR compliance and maintain data quality
You’ll need
• Proven CRM/loyalty experience in a retail environment (essential)
• Strong data analysis, segmentation & A/B testing skills
• Proficiency with CRM tools (e.g. Salesforce Marketing Cloud, Klaviyo, Braze)
• Basic HTML and solid knowledge of privacy regulations
• Passion for delivering an exceptional customer experience
Benefits
• £60k–£65k + up to £3,750 bonus
• 40–60% staff discount
• 33 days holiday (incl. bank hols)
• Pension, PMI, Life Assurance & Perkbox
Get in touch to discuss furthe.