𝗣𝗹𝗲𝗮𝘀𝗲 𝗻𝗼𝘁𝗲: This role is a 𝗳𝗶𝘅𝗲𝗱-𝘁𝗲𝗿𝗺 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗳𝗼𝗿 𝗮𝗽𝗽𝗿𝗼𝘅𝗶𝗺𝗮𝘁𝗲𝗹𝘆 𝘁𝗵𝗿𝗲𝗲 𝗺𝗼𝗻𝘁𝗵𝘀. 𝗧𝗵is is 𝘀𝘂𝗶𝘁𝗲𝗱 𝘁𝗼 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝘀 𝗼𝗽𝗲𝗻 𝘁𝗼 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘄𝗼𝗿𝗸, 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁. About the Sports Organisation: This is one of the most successful and widely supported sports organisations in the world. More than just a team, it represents a global community of fans connected by shared passion and ambition. The organisation is committed to delivering a high-quality, end-to-end fan experience across every product, platform, and touchpoint. The Impact You'll Make: This sports organisation based in the North West is looking for a CRM Lead, who will contribute to the development and execution of the global CRM strategy. This includes building and delivering multi-channel campaigns for all business areas (Venue, eComm, Digital Collectibles & App & Web), using the full CRM tech stack. You will work closely with the Head of CRM, along with commercial teams across the business and the wider consumer marketing function to optimise both fan engagement and lifetime value. Key Responsibilities: • Support the development and implementation of CRM strategy across all business areas. • Build and deliver campaigns across HTML emails, Inapp messages, Content Cards & Push notifications. • Ensure campaigns are targeted and developed with the fans interest in mind along with ensuring tone of voice, positioning and targeting is considered. • Responsible for the idea generation, strategy development and execution of key global campaigns driving all marketing objectives. • Develop and maintain consumer lifecycle journeys & automations. • Use audience behaviours and analytics to inform every interaction, helping the organisation acquire new fans, re-engage existing ones, and deepen loyalty across every stage of the fan journey. • Use behavioural and transactional data to inform segmentation and targeting. • Drive fan acquisition and retention, increasing the known fanbase through data acquisition and logged in users, targeting key cohorts with strict targets relating to LTV. • Acquire new global audiences and drive fan engagement across all O&O touchpoints. • Analyse campaign performance to identify trends and opportunities. • Present insights and actionable recommendations to internal senior stakeholders. • Work cross-functionally across all departments, including Analytics, Content, Brand and Design, Commercial, eCommerce, Product, Technology, and Partnerships. Your Skills and Experience: • Strong experience managing CRM campaigns, preferably with Braze. • Strong HTML skills for building campaign assets. • A solid understanding of technical CRM platforms and capabilities. • Competence in data manipulation using Excel. • Experience applying test-and-learn methods to optimise campaigns. • Ability to write concise and effective marketing copy. • Familiarity with behavioural and engagement-based segmentation. How to Apply: The Executives in Sport Group are retained on behalf of this sports organisation to appoint a CRM Lead. All direct applications and CVs will be forwarded to The Executives in Sport Group. We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be. All information supplied is anonymous and will not be viewed by recruiting managers. https://forms.office.com/e/w8UFKwzQ1q (Please copy and paste into your browser). Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.