Be a part of revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions! Are you passionate about creating meaningful consumer experiences through data-driven CRM strategies? Do you thrive in collaborative environments and love turning insights into action? If so, we’d love to hear from you! We’re looking for a CRM Lead to play a pivotal role in shaping and delivering our consumer-centric CRM and Loyalty plans. This is a fantastic opportunity to make a real impact on how we engage, retain, and delight our customers across multiple categories. You will be required to have the right to work in the UK to be considered for this role. Relocation support for this role is not available. What You’ll Be Doing Strategy & Campaigns • In close collaboration with the CRM Manager, lead the design and delivery of CRM campaigns from concept to execution. • Collaborate with internal teams and external agencies to build engaging, on-brand experiences. • Use data and insights to drive segmentation and personalised communications. Performance & Optimisation • Partner with our CRM Tech Lead to analyse journey performance and identify opportunities for improvement. • Investigate issues and implement fixes to ensure smooth CRM operations. Consumer Experience • Champion a personalised, seamless online experience that fosters long-term loyalty. • Identify consumer pain points and unmet needs, and turn them into opportunities. Collaboration & Leadership • Work cross-functionally with teams including Brand, CX, E-commerce, Legal, and Commercial. • Align with global standards and best practices while prioritising high-impact activities. What You’ll Bring • A strategic, consumer-first mindset with strong analytical and problem-solving skills. • Confidence in managing multiple projects and stakeholders. • A collaborative spirit and excellent communication skills. • Ability to lead projects independently while knowing when to seek support. • Experience with CRM platforms and marketing automation tools (Salesforce Marketing Cloud is a plus, but not essential). What We Offer We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world. PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you. Our commitment to inclusion At PMI, we prioritize the well-being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us. 15192