CRM Manager – B2C Household Products 📈 Elevating CRM to Drive Growth 📍 Location: West of London/Hybrid with travel required across the country 💼 Contract Type: Permanent 💰 Salary: c.£60K plus benefits & bonus package 🏷️ Ref: TP442825 ◾ Join a premium UK brand backed by a global leader in its industry ◾ Own and drive the CRM program from day one ◾ Elevate CRM to be a real growth engine for the business ◾ Expand your expertise in lifecycle marketing, subscription growth, and multi-channel journeys ◾ Collaborate with sales, service, IT, and digital teams in a supportive culture New and exciting opportunity to join this leading consumer product brand pioneering new technologically advanced approaches in the home devices market. Dedicated to improving home comfort and living, the company aims to enhance modern living with its highly-successful product range. This is an exciting opportunity for an experienced CRM or lifecycle marketing professional to make a significant impact within a fast-growing, innovative company. The company fosters a supportive and collaborative culture where marketing, digital, sales, and service teams work together to raise the bar and deliver exceptional results. Position Overview As the CRM Lead, you will be instrumental in transforming CRM into a powerful growth engine. You will audit and enhance the current setup, develop a strategic and measurable CRM roadmap, and drive substantial uplift in subscription uptake, repeat purchase, and customer lifetime value. This role offers the chance to shape the CRM vision while executing campaigns that deliver tangible results. 💬 What you’ll be doing from Day 1 • Designing and scaling automated, multi-channel journeys (email, SMS, WhatsApp, portal) to deliver personalised customer experiences • Building data-driven customer onboarding, nurturing, retention, up-sell, cross-sell and win-back campaigns • Unlocking the value of a 250K+ customer database through segmentation, predictive logic, and continuous performance analysis • Developing initiatives to increase customer lifetime value, selling brand accessories and consumables • Collaborating with sales, service, IT, and digital teams to establish the CRM program as a benchmark • Ensure digital risk management and compliance, including data privacy (e.g., GDPR) and brand reputation 🙂 What we are looking for ... Strategic CRM Expertise • Minimum of 4-6 years of comprehensive lifecycle marketing experience • Deep understanding of customer acquisition & retention strategies • Ability to develop sophisticated CRM approaches that drive business objectives • Proven track record of connecting marketing initiatives to revenue generation • Expertise in mapping complex customer journeys and identifying strategic opportunities Multi-Channel Campaign Development • Advanced proficiency in creating integrated communication strategies • Expert-level experience managing campaigns across Email marketing, WhatsApp, SMS, Digital portal interactions • Track record of designing cohesive, seamless customer experiences • Ability to synchronise messaging across multiple touchpoints Technical Skills • Advanced knowledge of CRM platforms (Salesforce Pardot, HubSpot, etc.) • Sophisticated data analytics and segmentation capabilities • Proficient in Marketing automation tools, Data visualisation software, Customer segmentation Performance-Driven Mindset • Laser-focused on delivering against key performance indicators (KPIs) • Quantifiable approach to marketing strategies • Expertise in ROI calculation, Customer lifetime value analysis, Conversion rate optimisation • Focused on Data-driven decision-making process Customer-Centric Approach • Deep empathy for customer experience • Ability to balance commercial objectives with customer satisfaction • Skills in Personalisation strategies, Customer journey mapping, Predictive customer behaviour analysis Operational Agility • Exceptional project management skills • Ability to thrive in dynamic, fast-paced environments • Quick pivoting based on data insights • Managing multiple complex projects simultaneously Stakeholder Management • Outstanding communication and interpersonal skills • Able to influence cross-functionally and translate technical concepts for non-technical audiences • Expert presentation and briefing skills 📧 How to Apply If you're a CRM or lifecycle marketing expert ready to take on an exciting challenge and drive significant growth, we'd love to hear from you. Please submit your CV via LinkedIn or email adam@tarshpartnership.co.uk