CRM Manager - Brand Performance Agency East London/Hybrid c£50K + Company Bonus A fast-growing brand performance agency is seeking a talented CRM Manager to join its team. Known for its collaborative culture and commitment to doing what’s right, the agency empowers its teams to deliver exceptional results while supporting personal and professional growth. Working with brands such as OKA, Marc Jacobs, Dobbies and many more, this performance marketing agency are lead by a team of creative thinkers who are truly committed to delivering results! The Role The CRM Manager will play a key role in shaping and executing high-impact CRM and retention strategies across a diverse portfolio of clients. Working closely with senior stakeholders, this individual will ensure campaigns align with broader marketing goals while leveraging data and automation tools such as Klaviyo and Google Analytics to drive measurable performance. The role also involves mentoring and developing 3 x CRM team members, fostering a culture of accountability, creativity, and continuous improvement. Key Responsibilities • Lead CRM and retention strategies, with a strong focus on personalisation, segmentation, and automation. • Act as the day-to-day contact for clients, ensuring campaign performance and ROI. • Mentor and develop the CRM team, promoting best practices and innovation. • Collaborate with cross-functional teams to deliver cohesive, integrated strategies. • Lead reporting and insights, including Quarterly Business Reviews and detailed performance analysis. • Ensure world-class execution of campaigns using platforms like Klaviyo and Google Analytics. What They’re Looking For • Significant experience in CRM or retention marketing, including leadership responsibilities. • Strong client management and communication skills. • Advanced knowledge of CRM platforms (especially Klaviyo) and analytics tools. • A strategic yet hands-on approach, with proven problem-solving capabilities. • Experience in agency or eCommerce environments is considered a plus. • Leadership and team mentorship experience will be a distinct asset Why Join? • Competitive salary and hybrid working model. • Ongoing opportunities for professional development and career progression. • A collaborative, high-performance culture where new ideas are encouraged. • The opportunity to lead CRM strategies for some of the most exciting brands in the market. • A hybrid work model in E1!