At a Glance: 👨‍💻 Position: CRM Manager 👫 Team: Marketing 📍 Location: London, United Kingdom 📄 Contract: Full-time 🏢 Type: On-site / Hybrid 💷 Benefits: Competitive package with performance incentive About Us 🥇 At Winnrz UK, we’re the country’s first and only “Shop & Win” experience — turning everyday shopping into extraordinary winning moments 🎉. Every interaction is a chance to create lifelong loyalty, celebrate winners, and keep customers engaged. As part of Idealz Holding — a global leader in the retail-rewards space with a presence in 4 continents and over £85 million in prizes awarded — we’re scaling fast in the UK market. CRM is central to how we engage, retain, and excite our community 🚀, and we’re looking for a CRM Manager to take the lead. Role Description 📝 We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data-driven campaigns that maximize engagement, retention, and lifetime value. You’ll be responsible for designing and executing CRM strategies across email, push, SMS, and in-app — ensuring every customer touchpoint drives loyalty and performance. This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers. What You’ll Be Doing ✅ • Own and manage CRM strategy across email, push notifications, SMS, and in-app channels. • Design and execute personalized customer journeys that boost engagement, retention, and LTV. • Segment audiences using behavioral, transactional, and demographic data for targeted messaging. • Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention). • Lead A/B testing to optimize messaging, subject lines, creative, and timing. • Partner with design and content teams to deliver campaigns that are both impactful and on-brand. • Ensure compliance with GDPR and data privacy best practices in all communications. • Report on CRM performance, providing insights and recommendations to senior leadership. Skills & Qualifications 🧩 • 7–10 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e-commerce, or retail-tech. • Hands-on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar). • Strong analytical skills with the ability to interpret data and turn insights into action. • Proven track record of improving customer engagement and retention through CRM campaigns. • Solid understanding of customer segmentation, personalization, and marketing automation. • Strong project management skills and ability to collaborate with cross-functional teams. • Excellent written communication and creative flair for customer messaging. • Bachelor’s/Master’s degree in Marketing, Business, or related field. The Process ➡️ • Initial screening with HR • Interview with Head of Marketing • Case study / CRM assignment • Interview with General Manager • Final interview with CEO ⏱️ Process typically concludes within 3–4 weeks Why Join Winnrz ⁉️ At Winnrz UK, you’ll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast-growing UK business backed by a proven global leader. You’ll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale 🌍.