Overview Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And we’ve crafted a workplace that feels just as welcoming – where you can bring your ideas, be yourself, and feel right at home. About The Role As the CRM Manager , you will… • Support customer relationship strategy and planning within the CRM team, delivering towards the overall CRM and Digital growth strategy • Develop our Customer Lifecyle Management approach to become more data oriented and ‘always on’. • Understand and map the audience, communications and lifecycle journeys from all customer interaction data to enable us to communicate at scale, and with relevance • Develop targetted, personalised and triggered communications across email, and other channels including push, app, MyAccount, Dunelm.com and vouchering in-store. • Work with our data and I&A teams to ensure robust testing and learning across our lifecycle campaigns and communications • Be both highly technical and commercial, and able to step change how we use our data, our communications infrastructure, and the orchestration of messaging to engagement, shopping frequency and £Revenue. • Build and maintain brilliant, and collaborative, relationships with key stakeholders from trading, data, I&A and marketing teams.