The Brand This premium activewear brand was born in Dubai and is inspired by the grit of high-performance athletes and the edge of global streetwear culture. With a loyal community of fitness enthusiasts and fashion-conscious customers, the brand has grown into a global player, combining innovative design with uncompromising quality. As they continue rapid international growth, their Dubai HQ is a centre of creativity, energy, and ambition — and they’re now looking for standout talent to join them on the ground. The Role They’re looking for a talented CRM Manager to lead their customer lifecycle strategy and drive deeper engagement, retention, and loyalty across multiple markets. Based in Dubai, you’ll take ownership of the CRM roadmap — from segmentation and automation to personalisation and performance tracking — across email, SMS, and push channels. Working closely with ecommerce, brand, and data teams, you’ll build customer-first journeys that maximise lifetime value and fuel growth. It’s a high-impact, hands-on role in a fast-moving, global environment. The Person You’re a UK-based CRM Manager ready for your next big move — literally. With experience in DTC, fashion, or lifestyle ecommerce, you understand how to turn data into insight and insight into action. You’ll bring strong technical knowledge of platforms like Klaviyo or similar, a confident approach to segmentation and campaign planning, and a test-and-learn mindset. If the idea of relocating to Dubai to shape the CRM strategy of a high-growth brand excites you, this could be the opportunity you’ve been waiting for.