Location: Dubai, UAE Department: Marketing The Role As an Assistant CRM Manager, you will work closely with the CRM Manager to design, execute, and optimize strategies that enhance customer relationships and maximize lifetime value. You’ll take a hands-on role in managing CRM campaigns, maintaining data accuracy, and ensuring personalized experiences across multiple channels. Key Responsibilities: • Support the development and execution of CRM strategies across email, push notifications, WhatsApp, in-app messaging, and other channels. • Manage and maintain CRM databases, ensuring data integrity, accuracy, and effective segmentation. • Assist in creating, testing, and launching automated customer journeys and personalized marketing campaigns. • Track and analyze campaign performance (open rates, CTRs, conversions), providing actionable recommendations. • Collaborate cross-functionally with marketing, product, and sales teams to align CRM initiatives with overall business goals. • Conduct A/B testing on subject lines, content, and CTAs to continuously improve engagement. • Prepare regular reports and insights on CRM performance for key stakeholders. • Keep up to date with CRM best practices, marketing automation trends, and new technologies. • Troubleshoot CRM-related issues, coordinating with technical teams when needed. Requirements: • Bachelor’s degree in Marketing, Business Administration, or a related field. • 2+ years of experience in CRM, marketing automation, or a related role. • Hands-on experience with a CRM platform (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Iterable, Adobe Marketo Engage). • Strong grasp of CRM principles, customer lifecycle management, and segmentation strategies. • Skilled in data analysis and reporting. • Excellent written and verbal communication skills. • Highly organized, detail-oriented, and able to manage multiple projects simultaneously. • Self-motivated with a proactive mindset, capable of working independently and collaboratively. • Familiarity with marketing automation workflows and email marketing best practices. Bonus Points • Experience with SQL or database querying. • Knowledge of HTML/CSS for email template customization. About Floward : Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer. Website https://www.floward.co