CRM & Retention Lead Hybrid – 2 days per week in Central London Salary: Up to £70,000 + benefits We’re supporting a high-growth, consumer-facing organisation in their search for a CRM & Retention Lead. This is an exciting opportunity to shape the CRM strategy of a creative, mission-driven business with a highly engaged global community. The CRM & Retention Lead will own the end-to-end CRM and email marketing strategy, guiding a small team and collaborating cross-functionally to create engaging, data-led campaigns. With one of the largest CRM datasets in their sector, you’ll play a pivotal role in connecting audiences with tailored, impactful communications and driving long-term customer loyalty. Responsibilities • Lead the overall CRM & retention strategy, ensuring alignment with business goals. • Oversee and optimise mailing list health to drive sustainable growth and engagement. • Develop and execute structured email marketing campaigns for key launches. • Implement A/B testing, segmentation, and performance optimisation strategies. • Collaborate with product, design, data and marketing teams to deliver high-quality, integrated campaigns. • Mentor and guide a small CRM team, ensuring best practice and innovation. Experience • Proven experience leading CRM or retention strategies in a fast-paced, high-growth environment (e-commerce, consumer tech, or similar). • Strong knowledge of CRM platforms (e.g. Hubspot, Klaviyo, or comparable). • Ability to combine analytical rigour with creative thinking in campaign design. • Experience managing automated workflows and lifecycle marketing journeys. • Strong communication skills and the ability to collaborate effectively across teams. • A data-driven mindset, with the ability to translate insights into action. This role is perfect for someone who wants to take ownership of CRM strategy in a growing organisation, shaping customer journeys and making a tangible impact.