CRM & Retention Manager - D2C Subscriptions £55,000 | Hybrid (3 days in office - London) Klaviyo | Lifecycle Strategy | High-Growth Brand Looking to step into a strategic CRM role at a genuinely high-growth D2C brand? This is a chance to own retention comms and customer journey strategy at a business with real momentum and massive plans. THE COMPANY This is a direct-to-consumer health brand challenging taboos and scaling fast. Backed by Dragons' Den exposure, strong revenues, and product expansion, they're gearing up for an exciting few quarters - and retention will be key to that journey. THE ROLE You'll be the go-to for CRM - managing campaigns, owning flows, and working cross-functionally to make sure the right customers get the right message, at the right time. Expect to: • Build and optimise Klaviyo flows and logic • Lead lifecycle campaigns and test strategies across the funnel • Own performance, segmentation, and delivery • Brief and collaborate with creatives, product, growth, and data teams • Plug straight into Black Friday prep and retention-focused projects • Help shape retention thinking across the whole customer lifecycle YOUR SKILLS • 3-5 years' experience in CRM, ideally in a D2C or eCommerce environment • Klaviyo experience a must - from setup to segmentation • Confident working cross-functionally • Canva/Figma skills a bonus (but not a blocker) • Proactive, hands-on and performance-focused • You're happy working in a start-up and want to own and optimise WHY APPLY? • High-growth business with expanding product line • Direct line into the Head of Growth • Work closely with a founder who's driving real change in the space • Strong internal progression - potential to move into a broader growth role • Fast, commercial, start-up culture with serious ambition • Be in before Black Friday, and own the comms strategy for it INTERVIEW PROCESS • Initial chat with hiring lead • In-person task • Potential founder chat • Offers expected quickly Interested? We've got the inside track - apply now or drop me a message to find out more.