CRO & Digital Experience Lead Leading E-commerce brand Hybrid - 3 days in the office (Reading based) Competitive salary + extensive benefits Join a fast-growing, direct-to-consumer industry leader with a rich heritage and a fiercely loyal customer base. They’re on a mission to set new standards across the digital landscape and are looking to bring in a CRO & Digital Experience Lead who can make every interaction seamless, personal, and high-converting. In this role, you will: • Own the CRO strategy from insight to delivery, shaping how customers engage with their e-commerce platform. • Spot friction points in the customer journey and transform them into smooth, intuitive experiences. • Lead A/B and owning testing roadmap whilst having the ability to get test’s live • Partner with trading, CRM, creative, and UX teams to align optimisation with big growth goals • Oversee website enhancements and champion accessibility, performance, and usability. • Manage budgets, agencies, and a CRO Executive, ensuring best-in-class delivery. You’ll bring: • Proven experience in CRO, UX optimisation and e-commerce performance improvement. • Experience within the D2C space is preferred but not • An analytical mindset whilst putting yourself in the customers shoes • Proficiency with analytics and testing tools - Fullstory would be super beneficial! • The ability to inspire teams and influence stakeholders at every level. If you're ready to own the CRO function & change the digital landscape for a major brand, I want to hear from you.. Get in touch on my details below! dylan@profilescreative.com 07485981216 NOTE - Unfortunately sponsorship is not available for this role.