Conversion Rate Optimisation (CRO) Strategist 🇬🇧 UK-based applicants only 🇬🇧 Salary: Up to £60k (DOE) About Us: We are a rapidly expanding agency, poised for significant growth as we enter new markets and onboard a larger client base. We're seeking a highly motivated and hands-on CRO Lead to spearhead our optimisation efforts and drive exceptional results for our clients. Role Overview: We’re looking for a CRO Strategist who can turn behavioural insight into measurable commercial impact. You’ll use analytics to identify friction points in the customer journey, then design and run experiments informed by behavioural economics, nudge theory, and decision-making psychology. This isn’t just about button colours or layout tweaks — it’s about shaping experiences that shift behaviour and grow sustainable revenue. Responsibilities: • Develop and implement comprehensive CRO strategies to improve website and landing page performance. • Conduct in-depth analysis of website data using GA4, Hotjar, MS Clarity, Heatmap.com, and Heap to identify areas for optimisation. • Design, execute, and analyse A/B tests using Intelligems, Shoplift, or Visually. • Utilise your understanding of psychology and decision-making to develop persuasive and effective user experiences. • Manage and prioritise a rapid testing programme, ensuring timely and accurate deployment. • Collaborate with cross-functional teams (design and development) to implement optimisation recommendations. • Provide clear and concise reports on testing results and performance metrics. • Be our clients' go-to resource for funnel and audience insights • Stay up-to-date on the latest CRO trends and best practices. • Lead and mentor junior team members as the agency grows. Requirements: • Must be based in the UK or able to work 9-5 GMT. • Extensive hands-on experience with Intelligems, Shoplift, or Convert.com. • Proven expertise in web analytics using GA4, Hotjar, MS Clarity, Heatmap.com, and Heap. • Strong understanding of user psychology and behavioural economics. • Minimum 2-3 years of experience working with Shopify platforms. • Proficient in CSS/JS, with the ability to develop and deploy testing programmes. • Highly analytical with a data-driven approach. • Excellent communication and presentation skills. • A proactive and results-oriented mindset. • A passion for continuous learning and improvement. • A desire to take on a leadership role in a fast growing agency. We Offer: • 28 days' annual leave • Laptop or your choice • Annual bonus • Attractive referral fees To Apply: Please submit your CV outlining your relevant experience and why you are the ideal candidate for this role.