CRM Coordinator Job Summary At Not Your Mother’s Haircare, we believe in celebrating individuality and rewriting the rules of haircare. From our roots in sunny Florida, we create salon-worthy, clean, and cruelty-free products that empower people of all generations to express themselves boldly and authentically. We don’t chase trends—we create them. Our formulas are packed with unexpected benefits, elevated with quality ingredients, and designed to transform everyday routines into personal rituals of self-love. At NYM, we make beauty accessible, without compromising on performance or purpose. As we continue to grow and evolve, we’re looking for a Product Quality Specialist to join us in shaping the next chapter of our brand. If you're passionate about innovation, quality, and making an impact—you belong here. We’re looking for a detail-oriented and creative Community & CRM Coordinator to support DTC Ecommerce and community initiatives. This role will manage sales reporting, update product pages, lead new product launches, and recommend site UX improvements. You’ll also engage with our community through TYB challenges, surface customer insights, track competitors, and help develop email and SMS strategies to grow and convert our audience. The ideal candidate is analytical, socially fluent, and passionate about building meaningful customer connections across digital touchpoints. Responsibilities Community Management: • Create new and creative challenges for TYB (Try Your Best) that are fun and occasionally correspond with consumer feedback questions. • Actively listen to our community, surfacing insights, trends, and customer feedback to improve our marketing strategies and products. • Engage with community members via love letters and assist with strategy to add to database. • Brainstorm email marketing + sms strategies to build consumer base and convert current profiles. DTC Support • Support weekly and monthly reporting by pulling Shopify sales data, inputting it into trackers, and analyzing results. • Update product description pages on notyourmothers.com according to Brand updates to copy or any changes in carousel or BTF imagery. • Lead process of adding NPD to NYM website. Stage SKU/collection pages ready for publishing. • Assist with competitive analysis, tracking competitors and sharing back best practices with Marketing & Ecommerce teams. • Critically analyze the DTC site to recommend user experience improvements and updates • Contribute marketing ideas that align tentpole moments with DTC strategy. Other Duties This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. Requirements: • 1-3 years of experience in ecommerce, digital marketing, or a related role (beauty industry experience is a plus). • Exceptional written and verbal communication skills. • Proficiency in Microsoft Office (Excel)/Google Workspace. • Prior Experience with Shopify and Google Analytics is a plus • Analytical mindset with the ability to interpret performance metrics and make data-driven decisions.