California Fish Grill is seeking a data-driven, results-oriented Lifecycle Marketing & CRM Analyst to track, report, and optimize personalized customer journeys that drive retention, frequency, and lifetime value (LTV). In this role, you will: • Analyze and report on CRM performance across email, SMS, push, loyalty, and digital remarketing channels • Manage the full CRM strategy—from segmentation and targeting to campaign execution, testing, and analytics • Translate data into actionable insights that improve campaign effectiveness, conversion, and retention • Support the launch and integration of new CRM and CDP tools to personalize digital experiences • Drive eCommerce analytics by monitoring KPIs such as AOV, digital order mix, and checkout abandonment • Partner with marketing, eCommerce, and technology teams to shape guest experiences across web, app, and kiosk ✨ Why This Role Is Exciting • High-impact position in a growing organization where digital ordering already makes up 70% of guest transactions • Opportunity to help build California Fish Grill’s end-to-end CRM and eCommerce analytics strategy from the ground up • Access to a robust database of 2.5M+ guests and 700K+ marketable contacts to create meaningful, personalized experiences Why This Role Matters Our guests’ digital experience is often their first—and most lasting—impression of our brand. The insights you uncover and the improvements you drive will directly shape how guests connect with us, increasing satisfaction, loyalty, and revenue. About You • Part analyst, part storyteller—able to turn complex data into clear, actionable insights • Thrive in fast-paced, collaborative environments and excel at spotting trends others might miss • See feedback as an opportunity to grow, not a threat • Genuinely invested in the success of the entire team • Comfortable both digging into details and taking a big-picture view • Passionate about using data to improve the guest experience Compensation & Benefits 💵 Salary range: $80K – $115K 🩺 Medical, Dental & Vision coverage 💰 401(k) 🎓 Tuition Reimbursement 🐾 Pet Insurance 😷 Paid Sick Leave 🛡️ Life Insurance 🤝 Employee Referral Bonus Program