CRM Manager Location: Remote (contractor via umbrella/third-party) Salary: £40,000–£45,000 (up to £50,000 DOE) Start Date: ASAP The Company A global, consumer-facing digital brand operating across multiple regulated markets. The business runs high-volume lifecycle communications and is investing in data-driven CRM to drive retention, reactivation, and customer value. You’ll work closely with senior leadership and collaborate with product, marketing, and analytics teams distributed across Europe and the UK. The Role A hands-on + strategic CRM role owning multi-channel journeys end-to-end. You’ll plan, build, test, deploy, and optimise high-frequency campaigns (c.30+ per week), develop automated lifecycle programmes, and use segmentation and experimentation to improve engagement, conversion, and LTV. The role reports into the Head of CRM and offers regular exposure to the C-suite, with scope to mentor a small team of CRM Executives. Key Responsibilities • Own the CRM calendar: plan, brief, and deliver multi-channel campaigns (email/SMS/push/in-app), from concept to deployment. • Build automated lifecycle journeys (onboarding, activation, cross-sell, win-back, churn prevention) across priority markets. • Lead audience strategy and segmentation using behavioural and lifecycle signals; define cohorts and eligibility logic. • Execute A/B and multivariate tests (subject lines, creatives, offers, frequency, send-time), and scale winning variants. • Measure and report performance (deliverability, engagement, CTR, CVR, retention, revenue impact); translate insight to action. • Partner with product and analytics to improve channel attribution, event tracking, and experimentation quality. • Own campaign QA and compliance checks (copy, links, tracking, rendering) across devices and clients. • Collaborate with creative to brief targeted, personalised content; ensure HTML builds render consistently. • Optimise send cadence, channel mix, and content hierarchy; reduce fatigue while increasing relevancy. • Contribute to quarterly strategy: channel roadmap, test plans, and KPI targets aligned to commercial goals. • Mentor/guide CRM Executives on execution quality, prioritisation, and best practices. Skills & Experience Essential: • 2–3+ years in CRM/lifecycle marketing with proven end-to-end campaign ownership. • Practical experience shipping high-volume campaigns and automated journeys in a modern ESP/CRM. • Strong segmentation and personalisation skills; comfortable with event and attribute logic. • Testing mindset with a track record of measurable uplifts across funnel metrics. • Confident reporting and storytelling to senior stakeholders (incl. non-technical audiences). • Working knowledge of email HTML/CSS, deliverability basics, and UTM/tracking best practices. • Excellent organisation: able to juggle competing deadlines with rigorous QA. Desirable: • Experience in regulated or high-frequency consumer environments. • Familiarity with push/in-app messaging via SDKs; understanding of mobile event tracking. • SQL and/or BI tools (GA4, Looker, Power BI) for deeper analysis. • Experience mentoring juniors or coordinating a small team. What You’ll Work On • Scaling automated lifecycle “autocycles” across markets and products. • Daily monitoring of customer behaviour to trigger timely, personalised offers. • Evaluating content/game/feature performance and re-ordering site/app placements to maximise engagement. • Quarterly test-and-learn plans: subject lines, creatives, incentives, and contact strategy. • Continuous deliverability improvements and list health management. Interview Process 1. Introductory chat with the hiring manager (informal fit + overview). 1. Written/technical task (campaign + optimisation proposal). 1. Final interview with senior leadership to present findings and discuss strategy. How to Apply Send your CV to Mohammed Buhariwala at Harnham or connect on LinkedIn to learn more. Keywords CRM Manager, Lifecycle Marketing, Retention, Engagement, Segmentation, Email Marketing, SMS, Push Notifications, In-App Messaging, A/B Testing, Personalisation, Automation, ESP, Braze, Iterable, Salesforce Marketing Cloud, Emarsys, Klaviyo, GA4, SQL, Reporting, Customer Journeys, Global Markets, Remote, Contractor.