⭐ Featured
Maytronics
Demand Generation Marketing Specialist
This role is for a Demand Generation Marketing Specialist focusing on email marketing for eCommerce. Key tasks include campaign execution, performance optimization, and compliance. Requires experience with Salesforce Marketing Cloud, segmentation, and performance analysis. Permanent position with competitive pay.
🌎 Country
United States
🏝️ Location
Unknown
📄 Contract
Full-time
🪜 Seniority
Entry level
💰 Range
Unknown
💱 Currency
$ USD
💸 Pay
Unknown
🗓️ Discovered
August 7, 2025
📍 Location detailed
Duluth, GA
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🧠 Skills
#Promotions #Email Marketing #Segment #Performance Optimization
Role description
We are seeking a strategic and data-driven Demand Generation Marketing Specialist to own and optimize email marketing for online eCommerce platforms. This role is pivotal to the success of our Direct-to-Consumer growth strategy, managing the customer lifecycle, driving cross-sell/upsell initiatives, and delivering highly personalized messaging to increase engagement, revenue, and customer lifetime value.
You will combine hands-on campaign execution in Salesforce Marketing Cloud with strategic ownership of email performance and growth, working closely with cross-functional global teams to align campaigns with revenue objectives and expand our reach in the D2C market.
Responsibilities:
Campaign Execution & Management
· Plan, schedule, and deploy email and in-app campaigns for promotions, product launches, and lifecycle programs.
· Monitor email deliverability, resolve bounce/spam issues, and ensure campaigns are sent accurately and on time.
· Manage and optimize triggered workflows and journeys to support customer acquisition and retention.
· Respond to urgent technical and campaign-related issues.
Performance Optimization & Growth
· Analyze campaign and workflow performance to identify opportunities to improve CTR, conversions, and revenue contribution.
· Run A/B tests on subject lines, creative, CTAs, and personalization strategies to maximize engagement.
· Develop and refine audience segmentation strategies to target behavior- and purchase-driven cohorts.
· Optimize automation workflows based on engagement trends and customer lifecycle stages.
Content & Collaboration
· Partner with design and content teams to create scalable, high-performing email templates.
· Implement dynamic content and personalization to enhance customer experiences and drive sales.
· Align campaign content with broader marketing initiatives, promotions, and seasonal events.
Compliance & Reporting
· Maintain list hygiene and ensure compliance with GDPR, CAN-SPAM, CCPA, and related regulations.
· Prepare and present monthly and quarterly email performance reports with actionable insights.
· Contribute to long-term email marketing strategies to support D2C revenue growth targets.
We are seeking a strategic and data-driven Demand Generation Marketing Specialist to own and optimize email marketing for online eCommerce platforms. This role is pivotal to the success of our Direct-to-Consumer growth strategy, managing the customer lifecycle, driving cross-sell/upsell initiatives, and delivering highly personalized messaging to increase engagement, revenue, and customer lifetime value.
You will combine hands-on campaign execution in Salesforce Marketing Cloud with strategic ownership of email performance and growth, working closely with cross-functional global teams to align campaigns with revenue objectives and expand our reach in the D2C market.
Responsibilities:
Campaign Execution & Management
· Plan, schedule, and deploy email and in-app campaigns for promotions, product launches, and lifecycle programs.
· Monitor email deliverability, resolve bounce/spam issues, and ensure campaigns are sent accurately and on time.
· Manage and optimize triggered workflows and journeys to support customer acquisition and retention.
· Respond to urgent technical and campaign-related issues.
Performance Optimization & Growth
· Analyze campaign and workflow performance to identify opportunities to improve CTR, conversions, and revenue contribution.
· Run A/B tests on subject lines, creative, CTAs, and personalization strategies to maximize engagement.
· Develop and refine audience segmentation strategies to target behavior- and purchase-driven cohorts.
· Optimize automation workflows based on engagement trends and customer lifecycle stages.
Content & Collaboration
· Partner with design and content teams to create scalable, high-performing email templates.
· Implement dynamic content and personalization to enhance customer experiences and drive sales.
· Align campaign content with broader marketing initiatives, promotions, and seasonal events.
Compliance & Reporting
· Maintain list hygiene and ensure compliance with GDPR, CAN-SPAM, CCPA, and related regulations.
· Prepare and present monthly and quarterly email performance reports with actionable insights.
· Contribute to long-term email marketing strategies to support D2C revenue growth targets.
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