DIGITAL ANALYTICS MANAGER - 12-MONTH FTC UP TO £70,000 + BENEFITS WATFORD – HYBRID, 2 DAYS A WEEK Please note, sponsorship is not available. Applicants must be UK residents. Company A global retail powerhouse with thousands of stores across 9 countries is looking for a Digital Analytics Manager to join its European team. The business continues to invest heavily in digital innovation, with recent app launches and ecommerce expansion shaping its next phase of growth. This is a chance to play a pivotal role in understanding customer journeys across web and app, driving insights that directly impact business performance. The Role This is a hands-on analytics role where you’ll own digital data and insights across multiple European markets, with a strong focus on the UK, Germany, and Austria. Sitting within the digital team, you’ll manage the flow of GA4 and BigQuery data, build impactful reports, and partner with internal stakeholders and a third-party analytics provider. From measuring app performance to understanding the impact of promotions and website changes, you’ll play a central role in connecting digital data with business outcomes. You’ll also have the opportunity to influence future app launches and regional strategies, ensuring the right data is captured and optimised for decision-making. Key Responsibilities • Own and manage GA4 data and reporting across web and app platforms. • Partner with customer analytics, trade, and content teams to deliver insights. • Oversee the relationship with a third-party analytics provider. • Analyse app and web performance, identifying regional trends and customer behaviour. • Evaluate the impact of campaigns, promotions, and seasonal activity (e.g., click-and-collect offers). • Investigate the business impact of website issues or incorrect tag management. • Provide clear, actionable recommendations to drive customer engagement and business growth. Role Requirements Must-haves: • Strong expertise in GA4 and BigQuery. • Proven experience delivering digital analytics in a large-scale retail or ecommerce environment. • Ability to translate data into actionable insights for senior stakeholders. • Credible, engaging communicator with a proactive, problem-solving approach. • Experience with BI tools (e.g., Looker). • Background in experimentation or A/B testing. • Self-starter mindset, with the ability to anticipate challenges and identify solutions early.