Job Description: Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world. Summary An accomplished Digital Lead to drive the innovation, creation, execution, and management of content across the digital platforms for a major food retailer. This role will be instrumental in bringing the brand’s content strategy to life across the website and mobile app, delivering ideas that connect content to commerce Key Responsibilities • Lead day-to-day digital content operations, collaborating with specialist Leads client-side and in-house to deliver cohesive customer experiences online. • Develop and deliver the monthly content plan for the website, ensuring key pages remain fresh, seasonally relevant and aligned to wider brand campaigns. • Drive data-informed content optimisation, maintenance and audits for the website, working with SEO specialists, UX developers, and UI designers to ensure a seamless digital experience. • Develop and implement innovative digital strategies and creativity that push the boundaries of traditional content creation, leveraging emerging technologies (e.g. AR/VR, AI) to create memorable experiences. • Manage and mentor a team of content producers delivering always-on, SEO-informed and seasonal campaign online content. • Support digital activations e.g. live streaming, virtual events and interactive campaigns that engage and resonate with audiences. • Develop processes to report on digital content performance across all channels and platforms on a monthly and campaign basis. Required Skills And Experience • + 10 years’ experience in digital content management and production, ideally in e-commerce, with a proven ability to drive innovative digital strategies that elevate brand presence and engagement • Strong team management experience, with the ability to lead and inspire, and ensure collaborative, efficient workflows • Deep understanding of digital platforms, SEO, and content optimisation, and the ability to balance creative excellence with data-driven decisions and business requirements • Solid knowledge of audience behaviour online and how to target audiences effectively, using insights to drive creative content strategies and digital activations • Experience with various CMS platforms and basic HTML/CSS and UX knowledge to guide content creation • Exceptional writing, editing, subbing, technical and creativity skills to effectively deliver content • Background in food retail or lifestyle content creation and production, with a focus on leveraging digital innovations to enhance the content experience • Experience in data analysis and performance tracking using analytics tools (e.g. Google Analytics) • Understanding of best practices for optimising content for mobile platforms • Strong collaboration skills, with experience working seamlessly across multiple teams to achieve common goals • Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation Working with us Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving. On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless. Inclusion and Diversity At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. Location: London Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent