Client Overview: Our client, a global luxury retailer, is seeking a Digital Marketing Assistant to join their team. Role Overview: You will ensure that the company’s digital marketing activities are completed to brand standards of excellence in accordance with established deadlines. You will grow a balanced understanding of the Digital Retailer Program and related guidelines across both website/technical and content/social marketing. Digital Marketing Assistant Responsibilities: • Tailor communication to audience’s digital aptitude • Maintain regular communication between headquarters, internal teams, third party vendors, and Official Jewelers • Create reports and presentations to share updates with internal and external Teams • Develop deep understanding of the Digital Retailer program guidelines and their application across Official Jeweler digital platforms • Track Official Jeweler websites and social media platforms for compliance with provided materials including guidelines, assets, page templates, and tracking codes • Conduct ad hoc audits across a wide variety of Digital Retailer Program projects including both technical website implementations and content marketing • Assist with review and dissemination of guideline infractions to Jeweler contacts • Assist Team members where needed across all Digital Retailer Program projects • Support in building reports for both website and social media metrics • Routinely research the latest digital technology and advancements and propose ways to integrate learnings within the Digital Retailer Program • Apply strategic, creative, and critical thinking; maintain a solutions-oriented approach • Independently manage projects and reports on status • Collaborate with IT team to manage Jeweler access to Digital platforms • Assist in maintaining Official Jeweler information internally and on the .com store locator • Support Jewelers in troubleshooting technical issues Digital Marketing Assistant Qualifications: • 1 year or more of experience in digital marketing • Strong interest in all areas of digital marketing including brand compliance, content marketing, and website development; desire to develop well-rounded knowledge of digital marketing initiatives and touchpoints • Understanding of website design and SEO best practices and their technical implementation, familiar with Google Search Algorithm and its functions • Familiar with website platforms such as Shopify and Magento • Knowledge of major social media platforms and their evolving landscape i.e., Instagram, Facebook, Threads, LinkedIn, Pinterest, TikTok, etc. • Familiarity with social media metrics and building reporting insights: reach, impressions, engagement rate, etc. • Previous experience with photography/videography editing and production, is a plus • Understanding basic HTML, CSS, and JavaScript a plus • Previous experience with SEO tools such as SEM Rush or RavenTools is a plus