Job description 🟤Digital Marketing Director – Falcons Collective (Dubai). Location: Dubai, UAE Type: Full-time Industry: Fashion Retail / Luxury Lifestyle. 🟤 About Us Falcons is a leading luxury collectible marketplace and auction house, specializing in high-end fashion, streetwear, sports memorabilia, and rare collectibles. We are at the forefront of the luxury market, blending innovation and style with an exclusive customer experience. As we continue to expand, we are seeking a talented and creative individual to join our dynamic team. 💼About the Role: We’re Hiring: Digital Marketing Director This role combines strategic planning, brand positioning, and data-driven performance marketing to expand online revenue while preserving exclusivity and customer experience. 🌟 Key Responsibilities: E-Commerce Growth • Drive online sales strategies, optimize conversion funnels, and oversee the full digital customer journey. Brand Positioning • Ensure digital campaigns align with luxury brand identity, storytelling, and exclusivity. Performance Marketing • Manage paid search, display, social, and retargeting campaigns to increase ROI. Content & Creative • Oversee premium content creation (video, editorial, imagery) for digital platforms. CRM & Loyalty • Enhance customer lifetime value through segmentation, personalization, and VIP experiences. Data & Analytics • Monitor KPIs (traffic, conversion, AOV, ROAS, retention) and adjust strategy. ✅Skills & Qualifications • 8–12+ years in digital marketing, with strong e-commerce background. • Luxury or premium brand experience is essential. • Deep expertise in SEO/SEM, paid social, programmatic, and email automation. • Strong understanding of UX/UI for high-end digital experiences. • Analytical mindset with ability to translate data into insights. • Excellent leadership and cross-cultural communication skills. • Global market knowledge (Europe, Middle East, Asia, US). KPIs / Success Metrics • Online revenue growth & profitability. • Customer acquisition cost (CAC) vs. lifetime value (LTV). • Brand equity and customer satisfaction scores. • Growth of high-value customer segments. • ROI on media spend. If you’re a strategic, data-driven, and luxury brand-savvy digital marketer — we’d love to hear from you. Please send your CVs to: cso@falcons.com