Job Title: Digital Marketing Executive Location: Dubai, UAE (Hybrid) Department: Marketing Core Focus: E-Commerce (Shopify), Creative Content & Digital Assets About Scarlett Poppies Scarlett Poppies is a resort and ready-to-wear fashion brand celebrating craftsmanship, culture, and creativity. Inspired by travel, artisanal techniques, and timeless femininity, our collections are designed to move effortlessly between destinations and moments. We’re looking for a Digital Marketing Executive who blends e-commerce rigor with creative excellence. You’ll own our Shopify experience end-to-end, lead performance-driven campaigns, and create digital assets that uplift both sales and storytelling. What You’ll Do • Own Shopify: product uploads, merchandising, SEO, CRO, navigation & onsite UX. • Drive performance: monitor traffic, conversion, AOV, bounce rate; test and implement improvements. • Run site campaigns: homepage updates, collection launches, promos/sales activations. • Ads & growth: create on-brand ad concepts hand in hand with our Marketing Manager and the ad agency • Create digital assets: landing pages, banners, lookbooks, visuals, reels, stories. • Social media: build and manage the calendar; publish engaging, on-brand content (IG, TikTok, YT). • Content capture: shoot and edit BTS, styling clips, and product detail to enrich storytelling. • Customer journey: ensure a seamless path from discovery to checkout with inspiring visuals/copy. • Digital stack: evaluate tools, apps, and plugins; pilot A/B tests and new features. • Brand guardianship: keep consistency across all creative and digital touchpoints. • AI & innovation: research, test, and integrate AI-powered tools to enhance creativity and performance. From editing and design platforms to SEO automation, personalization, and CRO tools, you’ll identify opportunities to improve efficiency and storytelling. Preferred Qualifications • 3+ years in a similar role (fashion or lifestyle preferred). • Proven Shopify e-commerce management. • Strong content creation skills (visuals/video/lookbooks). • Working knowledge of growth metrics and testing methodology (SEO/CRO). • Up-to-date on content trends across Instagram, TikTok, and YouTube. • Organized, detail-oriented, and comfortable owning deadlines in a fast-moving environment. Why Join Us • Competitive salary package • Health insurance • Dynamic, creative, international team • Exclusive employee discounts on Scarlett Poppies • Real influence on the creative direction of a growing global brand How to Apply Email your CV + portfolio to info@scarlettpoppies.com with the subject line: “Digital Marketing Executive — Application”