Digital Marketing Executive Location: Northamptonshire Department: Marketing Reports to: Head of Marketing Type: Full-Time, Permanent Salary: £32,000 - 35,000 per annum About the Company Join a leading organisation in the health and wellness industry with a strong presence in both B2B and B2C markets. Committed to innovation, education, and prevention, join a business that offers science-backed products and services that improve lives every day. Role Overview: We are seeking a strategic and hands-on Digital Marketing Executive to lead digital initiatives across both B2B and B2C channels. This role is responsible for delivering growth through data-led campaigns, CRM automation, and eCommerce optimization. The ideal candidate will thrive in a fast-paced environment and bring a strong mix of strategic thinking and executional excellence. Key Responsibilities: • Strategy & Campaign Execution • Design and deliver digital marketing strategies to grow brand awareness, traffic, and customer retention across B2B and B2C audiences. • Run targeted digital campaigns focused on addressing consumer pain points and moving customers through the buying journey. • CRM & Marketing Automation • Lead the development of customer journeys using CRM platforms (e.g., HubSpot) to automate and personalize user engagement. • Create onboarding programs and training materials to support adoption of CRM tools internally and across global teams. • eCommerce & Website Optimization • Oversee and enhance the performance of both B2B and B2C eCommerce sites, including landing pages and product detail pages, to maximize conversion and user experience. • Retail & Partner Collaboration • Coordinate with major retail and distribution partners to align promotional activity both online and in physical retail environments. • Project & Agency Management • Manage external agencies and freelance partners to execute campaigns and large-scale projects efficiently and on time. • Performance Analysis & Reporting • Utilize tools like HubSpot and Google Analytics to monitor campaign success and report on key metrics to senior leadership, including international stakeholders. • Cross-Market Collaboration • Share insights and best practices with international markets and contribute to the global marketing strategy. • Act as a brand ambassador at both consumer-facing and professional events. • Training & Mentorship • Deliver internal training to upskill teams on digital marketing tools and practices. Ideal Candidate Profile: • Significant experience in digital marketing across both B2B and B2C environments. • Advanced knowledge of CRM systems (preferably HubSpot), marketing automation, and performance analytics. • Strong background in managing eCommerce platforms and digital customer journeys. • Skilled in stakeholder communication, including executive-level reporting. • Confident managing cross-functional teams, external partners, and global collaboration. • Highly analytical, with a focus on delivering measurable results. How to Apply Follow the prompts to apply today or send your CV to: krossiter-