Role Description This is a full-time, on-site role based in Dubai, United Arab Emirates. As a Digital Marketing Executive specializing in Google & Meta Ads and SEO, you will be responsible for planning, executing, and optimizing performance-driven digital campaigns across Google and Meta platforms. You will also manage SEO initiatives to enhance online visibility and lead generation, while generating detailed reports to support data-driven decision-making. Campaign Strategy & Planning • Develop and execute paid media strategies across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). • Conduct competitor analysis and keyword research to inform campaign targeting. • Align ad strategies with brand goals (awareness, lead generation, sales, etc.). Campaign Execution & Optimization • Set up, monitor, and optimize paid campaigns (Google Search, Display, YouTube; Meta Ads). • Conduct A/B testing on ad creatives, copy, and targeting. • Manage bid strategies, and campaign schedules to maximize ROI. Analytics & Reporting • Monitor and analyze campaign performance daily/weekly/monthly. • Generate insightful performance reports using Google Analytics, Meta Insights, and other tools. • Track and optimize KPIs such as CTR, CPC, CPA, ROAS, and conversion rate. Lead Tracking & CRM Integration • Track all incoming leads and funnel performance within the company CRM. • Ensure accurate attribution of ad spend to lead source and funnel stage. • Work closely with sales/marketing to maintain CRM hygiene and data accuracy. SEO (Search Engine Optimization) • Conduct keyword research and competitor analysis to guide content strategy. • Optimize website pages, blogs, and landing pages for on-page SEO (meta tags, headings, internal links). • Collaborate with content writers to create SEO-friendly blog posts and site content. • Perform technical SEO audits and monitor site health using tools like Google Search Console and Screaming Frog. • Build high-quality backlinks and improve domain authority over time. • Track organic rankings, traffic, and conversions from search. Technical & Compliance • Install and troubleshoot conversion tracking using Google Tag Manager, Pixel, and GA4. • Stay updated with algorithm changes, ad policies, and platform updates. Qualifications • 4+ years of experience in paid advertising (Google & Meta platforms). • Google Ads and Meta Blueprint certifications are a plus. • Strong knowledge of Google Ads Editor, Meta Ads Manager, and analytics tools. • Hands-on experience with on-page and off-page SEO. • Experience with e-commerce, lead generation, or service-based ad strategies. • Excellent analytical, organizational, and communication skills. • Ability to manage multiple accounts or campaigns simultaneously. • Ability to follow instructions and collaborate with cross-functional teams. Preferred Tools & Platforms: • Google Ads, Meta Business Suite, Google Analytics (GA4), Google Tag Manager • SEMrush, Ahrefs, Shopify/WooCommerce, CRM